by Alex Chris16 Comments To answer the above question we need to break it into 2 parts. The first part is how much does SEO cost and the second part is how much should you spend on SEO services.Let me try and answer both parts with real life examples and experiences I have gained the last few years in the SEO services industry.Why do you need SEO?Before talking about cost, the obvious question to answer first is why you need SEO. I won’t go into many details here since I already wrote about the benefits of SEO for businesses in these articles:THE COMPLETE SEO GUIDE A step-by-step guide on how to increase your traffic in 60 days or less. Learn how to practically build a successful website or blog.The ONLY SEO Guide you will ever need to read!DOWNLOAD NOWSmall business SEO in simple termsBenefits of SEO for small businesses10 SEO tips for startups and small business ownersWhat is necessary to note though is that SEO and Internet marketing in general, can help your business grow … [Read more...] about SEO Services Pricing – How Much Do You Have to Pay for SEO?
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A vocal contingent of search engine optimizers is up in arms today, saying Google is “offering SEO consulting services.” There are posts on Sphinn here and here, not to mention plenty of related tweets. Only thing is, Google isn’t doing anything they haven’t done for years and to say the company is “offering SEO services” seems like a real stretch of the imagination. The uproar started with this blog post on Google’s Norwegian Inside AdWords blog, which was written about in English on the Qualité Search Marketing blog. John Andrews also picked up the conversation on his blog. According to a translation of the original post (via Google Translate, of course), here’s what Google says it’s providing: A site clinic is where we go through the website you submit, provide feedback on them and share tips on how they can improve. This could make them better geared toward search engines, which will give better results in such as Google … [Read more...] about SEO Industry Cries Foul Over Google SEO ‘Services’
Nearly every business today must decide how much to spend on search engine optimization (SEO). This isn’t an if question. Robust online marketing is imperative for survival in a web-driven world. The question every business professional must ask is, “How much will we spend on SEO?” Keep reading for all the information you’ll need to make that decision, plus some helpful tips on how SEO agencies work so you can be successful as you forge a crucial partnership with an online marketing firm. SEO Payment Models To understand the dollars and cents discussed below, you must understand payment models used by agencies. SEO agencies typically offer four main forms of services and payment: Monthly retainer: In this model, clients pay a set fee each month in exchange for an agreed-upon array of services. The monthly retainer is the most common payment model, because it provides the greatest ROI. Monthly retainer arrangements usually include regular analytics reports, … [Read more...] about How Much Should You Spend on SEO Services?
The digital marketing community doesn’t pretend to fully understand what Google’s algorithm values most when it comes to ranking search results and SEO. However, there are a number of elements which have now become second nature to the industry. From including keywords in your page titles to writing engaging meta descriptions to always adding alt attributes, it’s fair to say most of us have a generic tick list. But we suspect there is something you’re not doing. While on-page SEO is part of your day to day work and backlink building is as popular as ever, how much of your time are you dedicating to optimising your website speed? This is a crucial SEO task and not dedicating some time to improving website speeds could see your sites slipping down the ranks.Why Website Speed Matters What do you do when you land on a website which is slow to load? Chances are, you click back and find a faster one. Realistically, this is the attitude of most web users as society … [Read more...] about A Crucial SEO Task
Owning your own business is a risky venture, but one that has a lot of potential rewards. If you’re successful, you can bring yourself financial freedom, the ability to set your own hours, and the kind of success many people only dream about. Along the way, though, it’s going to be a lot of work, with a lot of learning, a lot of pitfalls, and a lot of ways to fail.One thing you can do to mitigate these potential failures is to prepare before you begin. That’s what this post is about; preparation. If you’re interested in starting an SEO business, you certainly can! There are thousands out there, serving websites large and small, with a wide range of unique value brought to the table. You can join the ranks; after all, there are still millions of websites out there run by people who have never heard of SEO, but would invest if you reached them.Starting an SEO business requires some setup and some tools, which you can acquire ahead of time to make your grand … [Read more...] about What Do You Need to Start Your Own SEO Company?