Marketers generally create landing pages for pay-per-click campaigns or otheradvertising campaigns. So, why not create them forsocial media sites? Granted,it may seem impossible because it is hard to change the layout of your blog orwebsite just for visitors from like Digg,Netscape, andStumbleUpon. However, you canmake it so that if a visitor came from a social site, they would see a differentdesign. Let’s take Search Engine Land as an example to explore this possibility.Here are things from the current design that you might remove for any visitor coming from a social media site: 1. Advertisements Visitors from social media sites generally hateadvertisements. They usually aren’t going to click on them either, so there is nopoint in having them unless you have CPM-based advertisements. By not showingads to social media visitors, it will also seem like you aren’t making money,which is usually good, because many of these visitors don’t like websites makingmoney … [Read more...] about How About Landing Pages For The Social Media Visitor?
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There are hundreds, if not thousands of social media sites. Because there are so many it can be difficult to figure out which ones to target. In an ideal world you would target them all but with limited time it’s important to prioritize. If you are wondering which social sites to target, wonder no more because these 5 steps should answer your question: Step 1: List out the keywords associated with your website. For example, “Search Engine Land” is probably related to: search engines, Google, Yahoo, Microsoft, social media, search engine marketing etc. Step 2: Once you have a list of all the major keywords that are related to your website, go through a list of social media sites, select a number that look promising, visit each and search for all of your keywords. Step 3: With certain social sites you will get tons of results and with others you will get no results. The sites that have few to no results can be crossed off your list and the sites that have tons of … [Read more...] about Which Social Media Sites Should You Target?
You should consider many factors when getting involved in Social Media Marketing, such as the quality of your content, your domain name, and who is submitting your content. But there is almost always one thing I find myself looking at before any of the above conversations even begin: the design. You need to make sure your site is designed and performs in a way that is suitable for social media. Most social communities are not filled with web novices or beginners. They are filled with internet savvy individuals, who know what a site should look like, and more importantly, which sites are legit and which sites are just spammers trying to look legit. Below are some tips and suggestions that you can apply to your site, to make it social media friendly. Be Modern. It has never been easier to upgrade your site with a modern design. Web design templates are for sale everywhere, sites like 99designs.com offer contests to get designs, and there are a ton of templates and designs that you can … [Read more...] about Is Your Site Social Media Friendly?
On a basic level, social media sharing buttons generate free advertising. The more people who share, the more visibility your blog receives—and if all goes well, the more referral traffic your site will enjoy. And if sharing buttons are so wonderful, why wouldn’t websites want as many share buttons as possible? As it turns out, there are a few important reasons why too many social media sharing buttons do more harm than good. Here are a few tips to figure out if it’s time for some spring cleaning on your site. Social Buttons = Slower Site Performance Site speed report for Portent’s home page, via Pingdom Page load speed should be a major concern for every website because it affects the user experience and the site’s search engine optimization. In 2007, Amazon reported for every 100 ms increase in load time, Amazon.com decreased sales by 1 percent. When it comes to search engines, Google has been using site speed as a search ranking signal since 2010. … [Read more...] about Too Many Social Media Sharing Buttons Make Your Site Less Social
The web is becoming more and more visual, and nowhere more so than on social media, where some of the most influential platforms revolve around pictures and video. Social networks which were previously text-centric have made a point of integrating more flexible and better-quality options for embedding media, and the last few years have seen the astronomic rise of several key platforms which revolve entirely around visual media. New entrants to the social media scene also reflect this trend, finding new and adventurous things to do with visuals – take Peach, whose users communicate with GIFs, drawings and artful combinations of text and images. Or the newly-minted Yubl, which is driven by eye-catching graphics that users can tap to react to. In this article and its follow-up, I’ll be looking at four major players in visual social media – Instagram, Pinterest, Tumblr and Snapchat – and how you can make the most of their unique features in a marketing context, as … [Read more...] about How to use visual social media part one: Instagram and Pinterest