A named entity is a group of one or more words (a text element) that identifies an entity by name. For example, named entities may include persons (such as a person’s given name or role), organizations (such as the name of a corporation, institution, association, government or private organization), places(locations) (such as a country, state, town, geographic region, a named building, or the like), artifacts (such as names of consumer products, such as cars), temporal expressions, such as specific dates, events (which may be past, present, or future events, such as World War II; The 2012 Olympic Games), and monetary expressions. Quelle: https://www.google.com/patents/US20100082331 … [Read more...] about How Does Google’s Knowledge Graph Work?
What companies does google own
They’ve created a platform that’s more suitable for companies who can afford to brand, yet Google often markets itself as a sort of online classified-style ad service. There’s the disconnect. Businesses believe they’re able to pay for leads in a cost-efficient manner. In reality, it’s become a very expensive way to generate leads. So, while it’s not Google’s fault that the platform has become what it is, it’s also not fair to say that this is a platform that’s suitable for inexperienced small businesses and entrepreneurs – because it’s not. … [Read more...] about Does Google Discriminate Against Some Businesses?
As the above illustrates, it’s our contention that you have to treat keywords as having a kind of invisible “language tag” which determines which results are presented. Our example is the keyword “casseroles” which happens to have a different meaning in French to English. The images displayed from Google images for Google.co.uk show meals, whereas the French images show the casseroles saucepan. So, Google domain and keyword language tag are the key components which determine how the web is filtered. … [Read more...] about How Does Google Know Where You Are?
There's a grandma in Topeka who fires up Facebook every day to see new photos and stories about her grandkids in Wichita. There's a national group of mothers of Autistic children using Twitter as their platform to point out gluten-free recipes that are aiding their sons' and daughters' health. There's an organic farmer in Berkeley, California whose website is letting all his local customer know what's in season right now at his farm stand and a Native American Health Clinic in New Mexico that has just claimed their Place Page to increase the visibility of their vital local medical services. What do all of these human efforts have in common? People and heart. But, does Google, the tin man of the Internet, with its algo-centric, data-centric mindset really fit into the Local/Social picture? You tell me. … [Read more...] about Local And Social Require Heart – Does Google Qualify?
Why does it matter? Again, I would start to look back at our last post on the social graph. Sure, this kind of scoring method would be important to be mindful of in spaces such as ecommerce, local and brand/authority building, but if they manage to align it with other algorithmic elements such as the social graph, it could play a large roll in your search visibility on a personalized scale as well. … [Read more...] about Sentiment and Google; more than a feeling –