Make sure calls to action are seamless. Amazon recognized early that friction in the checkout and payment process was contributing to the approximately 70-percent cart abandonment rate. It was granted a patent for its 1-Click transaction concept using stored customer credentials to immediately complete a purchase. That concept facilitates an estimated billions of dollars’ worth of annual revenue. Apple felt it was important enough to license and pay for Amazon’s patented idea, allowing its users to instantly download a song on iTunes and make purchases from its App Store. … [Read more...] about Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.
What does 10 mph wind feel like
Just as the iPad helped usher in a post-PC era, I wonder if the iPad Mini will usher in a post-tablet era, where many may look at 10″ tablets as too large and prefer the 7″ tablette (or phablet, if you must) format. We’ll see. But in that same, the Nexus 7 is very strong. … [Read more...] about The Nexus 10 Hands-On: Solid Tablet, But Not Cheap Enough Against iPad?
Let’s say you pay to promote a tweet. You’ll probably get at least one engagement with that tweet for your money. However, when one of your followers retweets, replies, or even favorites that tweet, it then shows up in their followers’ timelines, greatly expanding the number of impressions it receives – completely free! … [Read more...] about The Top 10 Paid Social Media Hacks of All Time
Just as people want to disappear content, others want to ensure it does appear. Search has enabled many businesses to emerge and grow; it sends them huge amounts of free traffic in a world where before search, businesses largely depended on advertising. It’s become so important that losing search traffic can impact the bottom line. Just ask eBay, Overstock, Demand Media and Verisign, all of which referred to Google algorithm changes in the past to explain revenue drops. … [Read more...] about 10 big changes with search engines over my 20 years of covering them
This can help create a loyal customer and fan base, which has, and will, continue to help Apple be immensely successful. This is a great example of how focusing on the profitable market can help your business succeed. When you focus on what is profitable, and not the largest, you will be able to focus on creating excellent content for your clients, and build a lasting relationship. It can also help you bring in more readers and eventually turn them into clients. … [Read more...] about 10 Content Creation Lessons From Apple