How long is too long for a mobile website to load? Several years ago, it was reported that 40 percent abandon a mobile site if it takes more than three seconds to load. I’d expect that consumer patience is even shorter today. Yet in 2013, the top 100 retail mobile site load time was 4.33 seconds, and it’s actually getting slower. The number increased to 5.5 seconds in 2015 due to heavier content such as video, heavy fonts and other weighty formats. … [Read more...] about Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.
What does a grumbling appendix feel like
As you can probably tell, I really did love this article. It’s genuine, and I think that comes across very well. I really love the fact that it was produced by someone associated with the business. I’m not making that statement to say that you shouldn’t hire professional content creators, because in many cases, you probably should. … [Read more...] about What Does It Really Look Like?
Paid Search / CPC / PPC Listings: Search engines also have paid search ads, sometimes referred to as “CPC” or “PPC” listings. Those acronyms come from the way advertisers are charged for these ads, on a Cost-Per-Click or Pay-Per-Click basis. If you pay, you get listed. When you stop paying, your listing goes away. Similar to newspapers, these ads typically appear alongside — but separate from — editorial content. They’re also not supposed to influence the editorial coverage. … [Read more...] about Does SEM = SEO + CPC Still Add Up?
Emilie McKittrick, Senior Creative Content Editor at Getty Images, acknowledged that although it can be hard to be a bold woman in the workplace, changes in perception are happening. She shared some recent Getty Images search statistics that were encouraging and exciting: … [Read more...] about What does it mean to be bold for change?
Scandals Lawsuits Fines Boycotts Loss of consumer trust Employee loss of pride in company culture At a local business level, and in a grand understatement, it isn’t good customer service when a company deceives or harms the public. Brands, large and small, want to earn the right of integration into the lives of their customers as chosen resources. Large enterprises seeking local customers need leadership that can envision itself in the setting of a single small community, where dishonest practices impact real lives and could lead to permanent closure. Loss of trust should never be an acceptable part of economies of scale. … [Read more...] about What the Local Customer Service Ecosystem Looks Like in 2019