Big Data In Search & Social We looked at how search engines process a tremendous amount of data including search queries, location-specific searches and scans for new content. Behind Google’s search algorithm is a Big Data company that processes over 20 petabytes of data each year. Beyond the search engines, social networks also process a massive dataset, which is an important consideration due to the positive correlation of social signals on search rankings. … [Read more...] about The Importance Of Big Data, Integrity And Security
What does analyze your data mean
Even though Google Shopping is now participating in the auction process, the costs are “meaningless internal accounting”, as they remain within the alphabet concern. Although Google Shopping has agreed to cap its margin at 20% of CPC, this only creates a small, artificial opening for external competitors. Google could otherwise theoretically outbid all competitors in the auction. As long as placement in the shopping units is determined not by relevance, but solely by the result of an auction, consumers will continue to be the main losers – and Google the main beneficiary. In their letter, the 14 CEOs call on the European Commission to reject Google’s “non-compliant ‘compliance mechanism’” and demand a “remedy that adheres to the principle of equal treatment”. … [Read more...] about Google Shopping 2018: Does more Competition mean fair Competition?
Objective: Customer loyalty and traffic quality Bounce rate Average session length Average page views per session Retention rate: Active customers today / active customers a defined length of time ago Objective: Customer satisfaction Bounce rate Click-through rate (CTR) Objective: Profitability Cost per buy (ROI): Profit / Total cost of an investment Conversion rate for each channel and each page, based on target conversions, such as Newsletter sign-ups Whitepaper downloads Trial version registrations Objective: Gain new customers Cost per acquisition Acquisition rate Objective: Strengthen brand Impressions Rankings Mentions on social media channels Objective: Website visits Traffic Sessions Which tools are needed for data-driven marketing? The right tools for the right task Data-driven marketing can only be successful if it is approached holistically. To achieve this, the market offers a huge number of tools that can be used for different purposes, such as … [Read more...] about Data-Driven Marketing: Your Ultimate 4-Step Guide
Success in today’s competitive markets depends in no small measure on knowing your competition. The words Big Data and Competitive Intelligence are familiar to most. You hear them everywhere because they are key components of the online marketing world today. But do you know exactly what Competitive Intelligence is, and how it should be used in the most efficient way? If you are uncertain at this point, make sure to read this post, written in collaboration with Lara Vogel, and based on an interview with Jacob Hagemann, search marketing expert and founder of my company, Hoosh Technology, who happens to be passionate about high level competitive intelligence. … [Read more...] about How Does Competitive Intelligence Tie Into Search?
I recently began using Datawrapper for some of my graphing, as well. It offers a myriad of charting options, and all you have to do is upload your CSV to get started. One of the best aspects of Datawrapper is that it uses a wizard-like interface to walk you through graph creation. You can save your graphs as images for a fee, but it’s only 12 Euros per month. … [Read more...] about Why Visualizing SEO Data Matters