How long is too long for a mobile website to load? Several years ago, it was reported that 40 percent abandon a mobile site if it takes more than three seconds to load. I’d expect that consumer patience is even shorter today. Yet in 2013, the top 100 retail mobile site load time was 4.33 seconds, and it’s actually getting slower. The number increased to 5.5 seconds in 2015 due to heavier content such as video, heavy fonts and other weighty formats. … [Read more...] about Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.
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SEO has been the term used for gaining natural listings and also for people or companies who do such work. The letters stands for Search Engine Optimization (and here’s some history on how we got that term). No, SEO is not about spamming the search engines. It’s an acceptable practice that search engines actively encourage. In the search world, SEO is equal to PR in the “real” world. Good SEO can’t guarantee good search engine “coverage,” any more than good PR can guarantee a favorable newspaper article. But it can increase the odds, if done within acceptable boundaries. … [Read more...] about Does SEM = SEO + CPC Still Add Up?
Yael Baifus is a dancer turned digital marketer working as a Paid Search Analyst at Horizon Media. In her two years of experience in the field, she has worked on accounts that span a variety of verticals including home improvement, financial services, CPG and pharma. In addition to working on client accounts, she leads her department's knowledge-sharing initiatives, disseminating industry news to the broader search team. When not geeking out about all things search, she is an avid concert goer and art consumer. … [Read more...] about What does it mean to be bold for change?
Embrace of all elements of Google’s local features (Google My Business listings, Knowledge Panels, Maps, etc.) that create convenience and accessibility for consumers. Ongoing monitoring for accuracy of basic information. Brand avoidance of spam, and also, reporting of spam to protect consumers. Advocacy for Google to improve its standards as a source of community information, including accountability for misinformation on their platform, and basic protections for both brands and consumers. Customers’ Problems are Yours to Solve“$41 billion is lost each year by US companies following a bad customer experience.” - New Voice Media When customers don’t know where something is, how something works, when they can do something, who or what can help them, or why they should choose one option over another, your brand can recognize that they are having a problem. It could be as small a problem as where to buy a gift or as large a problem as seeking legal assistance … [Read more...] about What the Local Customer Service Ecosystem Looks Like in 2019
When Bing shows a user the notification, none of the social features are working – so Bing notifies and gives an option to say “No Thanks” before any results are personalized. This notification will show up for the first bunch of sessions, so you have many opportunities to click on the “No Thanks” link or the “Learn More” link (which also has instructions for how to disable the features) … [Read more...] about See What Your Friends Like & People Search Results