There are a number of metrics that business owners and marketers have to wrap their head around, meaning it can be challenging to keep up with it all. One of the most important metrics to educate yourself on are your bounce rate analytics, as these figures directly affect your SEO. Your bounce rate reveals the percentage of people that land on your site but don’t take any action on the page they reach. Because they haven’t clicked any links, a ‘read more’ tab, menu item or anything else on your page, the Google Analytics server never receives a trigger from the visitor. The user has therefore bounced off your page, never engaging with the landing page and ending their visit after glancing at just one page. The bounce rate therefore helps you ascertain the quality and relevance of your page to the audience. A high bounce rate indicates that visitors aren’t finding what they are looking for when they reach your page, that the content is low quality or that … [Read more...] about What is your Bounce Rate and Why Does it Matter for SEO?
What does bounce rate mean
One of the problems we’ve written about before is that the bounce rate for a site is not inherently accurate in Google analytics. The problem is that it requires two interactions with a page to record a site visit as anything other than a bounce. A user who visits your site, reads your content, is satisfied, and leaves does not make a second interaction, and is thus left as a bounce rather than a satisfied user.This, generally, means that your bounce rate is higher than it actually is. If you find a way to record other interactions with the page besides just loading a new page, you can record session information about users who click around on your blog post but don’t move on to another page.Google has a way you can record other interactions with your page, so long as they’re specific interactions. It’s called event tracking. There are different implementations of event tracking depending on whether you’re using the modern analytics.js, or the old … [Read more...] about How to Use Event Tracking to Lower Your Bounce Rate
Your web site’s bounce rate may be a significant factor in your search engine rankings. If the bounce rate on your site is high, you could end up with lower rankings in the search engines. Correspondingly, lower bounce rates may actually offer meaningful ranking boosts. (Don’t know what a bounce rate is? Hang on—definitions below.) Don’t believe that bounce rate is a serious ranking factor? You should. A new study by SEO Black Hat shows some significant impact in a web site’s rankings as a result of significant changes in bounce rate. It is, of course, possible that the data in the study have been affected by other factors taking place at the same time, so this one study is not be any means conclusive. I speculated on bounce rate as a ranking factor back in August of 2007. The underlying fact is that search engines want quality sites in their search results. High bounce rates may be a very good indicator of a poor site experience, or worse still, a … [Read more...] about Do Search Engines Use Bounce Rate As A Ranking Factor?
I’ve often looked at bounce rates and associated metrics as a way to measure the general stickiness and appeal of a website. In my case, this has normally been blogs and publishers’ sites, but the principle applies generally. Here are several suggestions for ways to keep visitors from leaving your site and enticing them to stick around and view more pages. What are bounce rates? Bounce rates tell you what percentage of people left a given page on your website without viewing any other pages. It’s not to be confused with exit rates, which simply tell you the percentage of visitors that left the site from a page (i.e. they may have viewed other pages first). Also, it’s important to be aware that users could spend 10 minutes on your page before they leave the site. In this scenario, it could well be that the page has fulfilled its purpose (or that the user has just forgotten to close it). What do bounce rates tell you? It’s generally used, along with … [Read more...] about 14 ways to reduce your site’s bounce rates
It’s hard to meet anyone in the digital industry who hasn’t heard about RankBrain. And it comes as no surprise that this system along with its impact on search results raises endless questions and disputes. We’ve made an attempt to understand the way RankBrain operates and if there’s anything we can possibly do to optimize for it. Let’s start from the very beginning. What is RankBrain? RankBrain is a machine-learning system developed by Google to help improve search results and to interpret brand new queries that haven’t been previously searched for. Some experts consider it to be part of the Hummingbird search algorithm, which was launched to help Google better understand the meaning of the entire query behind exact keywords. The first official statement about RankBrain was made by Google senior research scientist Greg Corrado on October 26, 2015. Here’s how Greg explained the operating principle of the algorithm: “If you’re … [Read more...] about How does RankBrain work and what does it mean for search marketers?