The bounce rate therefore helps you ascertain the quality and relevance of your page to the audience. A high bounce rate indicates that visitors aren’t finding what they are looking for when they reach your page, that the content is low quality or that the audience doesn’t match the purpose of the page. In some rare cases, a high bounce rate can instead mean your visitors immediately found what they were looking for. … [Read more...] about What is your Bounce Rate and Why Does it Matter for SEO?
What does bounce rate mean
Wording. The wording you use should make it obvious what will happen if a user presses a button, such as ‘Add to cart’ or ‘Checkout.’ Colours. Test to see which colours work best. Contrast is key. Many sites tend to go for yellow or green, but what works for one site doesn’t necessarily work for another. Size. Make them big enough to be seen easily, but not too big. Placement. Buttons should be placed where users’ eyes are likely to be as they scan around the page. Adapt for different devices. Calls to action should work across various mobile devices as well as desktop. Test. There are no right or wrong answers here. Wording, colour, shape, placement etc can all be tested to find what produces the best results. … [Read more...] about 14 ways to reduce your site’s bounce rates
It’s no shock that links and content matter, but RankBrain is still relatively new. It’s Google’s new algorithm to help determine search results (after factoring in links and content). RankBrain filters more complex searches and converts them into shorter ones, all the while maintaining the complexity of the search, thusly refining the results. … [Read more...] about Do bounce rates affect a site’s search engine ranking?
The image above shows fluctuations in our bounce rate. Our baseline bounce rate when we weren’t using Bounce Exchange was around 69%. We were able to drive it as low as 40% when we had active campaigns running – a huge difference. Those bumps that you see in the bounce rate graph are due to the fact that we were turning on and off various Bounce Exchange campaigns to coincide with various promotions. Bottom line? The more aggressively we used the service, the lower our bounce rate became. … [Read more...] about Can Bounce Exchange Reduce Site Bounce Rate? A Tool Review