Make sure calls to action are seamless. Amazon recognized early that friction in the checkout and payment process was contributing to the approximately 70-percent cart abandonment rate. It was granted a patent for its 1-Click transaction concept using stored customer credentials to immediately complete a purchase. That concept facilitates an estimated billions of dollars’ worth of annual revenue. Apple felt it was important enough to license and pay for Amazon’s patented idea, allowing its users to instantly download a song on iTunes and make purchases from its App Store. … [Read more...] about Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.
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Paid Search / CPC / PPC Listings: Search engines also have paid search ads, sometimes referred to as “CPC” or “PPC” listings. Those acronyms come from the way advertisers are charged for these ads, on a Cost-Per-Click or Pay-Per-Click basis. If you pay, you get listed. When you stop paying, your listing goes away. Similar to newspapers, these ads typically appear alongside — but separate from — editorial content. They’re also not supposed to influence the editorial coverage. … [Read more...] about Does SEM = SEO + CPC Still Add Up?
Emilie McKittrick, Senior Creative Content Editor at Getty Images, acknowledged that although it can be hard to be a bold woman in the workplace, changes in perception are happening. She shared some recent Getty Images search statistics that were encouraging and exciting: … [Read more...] about What does it mean to be bold for change?
Accuracy of basic business information on major review platforms. Professional and fast responses to both positive and negative reviews, with the core goal of helping and retaining customers by acknowledging their voices and solving their problems. Sentiment analysis of reviews by location to identify emerging problems at specific branches for troubleshooting and resolution. Monitoring of reviews for spam and reporting it where possible. Avoidance of any form of review spam on the part of the brand. Where allowed, guiding valued customers to leave reviews to let the greater community know about the existence and quality of your brand. Links Good customer service looks like: … [Read more...] about What the Local Customer Service Ecosystem Looks Like in 2019
In general, Google Social Search has been a disappointment since it came out. It’s a inconsistent experience, for me. I never know when it’s going to appear, so much so that it’s easy to forget it exists. Part of that can also be down to me. If I’m not logged in, it doesn’t display. But part of it is down to Google — for one thing, there’s no dedicated social search page. … [Read more...] about See What Your Friends Like & People Search Results