As you’re no doubt aware, Google finally rolled out its Google 4.0 algorithm update at the end of last week. Penguin is now part of Google’s core algorithm, penalising websites that use various black-hat link schemes to manipulate search rankings. Other important changes include: Penguin data is refreshed in real time, so any changes will be made as soon as the affected page has been recrawled and reindexed. Penguin now devalues spam by adjusting ranking of the offending page, rather than affecting the whole site. So how do these changes affect actual SEO practitioners? I asked a panel of experts and SEW contributors their views on Penguin 4.0, including: Do you think the new version of Penguin is fairer? Do you think it’s an adequate deterrent when it comes to spammy link-building? Kevin Gibbons: Yes, being realtime helps to set expectations as you won’t have to wait weeks or months for the next algorithm refresh to assess your link removals. Of course … [Read more...] about Penguin 4.0: what does it mean for SEO practitioners?
What does competitive mean
The deal is done. Microsoft has swallowed Yahoo search whole and we can all be put out of our long, lingering misery. Yahoo has given up on search and thrown in the towel. But, outside this industry and our incestuous little gossip circle, what does it really mean for average folks? Does it make a difference… really? When all is said and done, will the news amount to a hill of beans? Well, in the long run, it’s probably a good thing for most of the players involved, including users. My original concern when rumors of Microhoo started to fly was the distraction that the integration of two very different and somewhat challenging cultures would become. I was afraid that the search user experience would get lost in the process. But the revenue share split does away with that concern, which is good for users. Yahoo can continue to be Yahoo, minus the “distraction” of search. Microsoft can get serious about search with a more viable economic engine to justify their … [Read more...] about What Does It Mean For Users?
AdRank in AdWords is a key AdWords marketing concept that plays a huge role in determining how prominently your ads are displayed in a SERP and also your cost-per-click. So, when Google quietly announces huge changes on how AdRank is being calculated, you should definitely pay attention! In my column today, I’ll explain in detail what AdRank is — and everything you need to know about the algorithm change! How Are Google Ads Ranked On A SERP? AdRank determines the order in which competing ads should be ranked on a SERP, which (obviously) has a huge impact on the visibility of your ads to potential customers. Here’s the basic concept: The preceding figure illustrates how competing ads on Google are ranked in descending order of Ad Rank. The advertiser that has the highest product of maximum CPC bid and Quality Score wins the coveted top ad spot. How Does AdRank Impact Cost-Per-Click? A less known (and more confusing) fact about AdRank is that it plays a huge role in … [Read more...] about New AdWords Ad Ranking Formula: What Does It Mean?
Google's Gary Illyes issued a reminder this week that sending automated searches to Google is against the Terms of Service. This is not a new rule, but it appears that the issue has been on the minds of Google's Webmaster Trends Analysts as of late. Friendly reminder that sending automated queries to search engines are generally against their Terms of Service. - Gary Illyes ᕕ( ᐛ )ᕗ (@methode) December 14, 2016 Also this week, Google's John Mueller had a watchful eye on a software company that was promoting its ability to conduct automated queries. @greenlaneseo Is this a blackhat tool or does it abide by the webmaster guidelines & robots.txt? (just curious) - John ☆.o(≧▽≦)o.☆ (@JohnMu) December 14, 2016 This goes to show that Google is always looking out for companies that may or may not be in violation of the company's Webmaster Guidelines, and there's no telling what the consequences might be. We reached out to Bill Sebald, Managing Partner of Greenlane SEO, to get his take … [Read more...] about Google Warns Against Automated Queries, What Does This Mean for Third-Party Tools?
As we reported over the weekend, Google has removed all PPC ads from the right-hand side of the search engine results page with immediate global effect. There’s been a great deal of speculation on what this means for businesses, advertisers and users alike, with many postulating that the top-of-the-page paid search is going to become even more cutthroat (and expensive), organic listings will be pushed even further off the first SERP (Google will start to show four ads at the top instead of three for “highly commercial” search terms) and that Product Listing Ads will gradually take over the SERP (PLAs are still allowed on the right-hand side). The change has already happened. Here’s a search for ‘london hotel’ carried out two days ago… And here is the same search today… There are now four paid search results at the top, with nothing on the right. It looks oddly blank now, and worryingly the entire above the fold space is entirely … [Read more...] about Google kills Right Hand Side Ads: what does this mean for marketers and users?