ROI numbers like those of Amazon and Netflix have some analysts forecasting widespread adoption of predictive marketing — and technology is making such predictive marketing more accessible to small businesses. Google’s local inventory ads and Facebook’s newly launched competing product, dynamic ads for retail, both accommodate predictive marketing. … [Read more...] about Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.
What does ectopic feel like
Paid listings came back in a big way with the launch of GoTo, on Feb. 21, 1998. All too often, Google gets the credit for “pioneering” the paid search revolution. That credit primarily belongs to Bill Gross, who founded the search engine – later renamed Overture, then even later acquired by Yahoo. Gross gambled that a model of selling placement would work. He and his team, including CEO Jeffrey Brewer, stuck with the core idea and distributing those listings to all the other major search engines except Google. … [Read more...] about Does SEM = SEO + CPC Still Add Up?
Emilie McKittrick, Senior Creative Content Editor at Getty Images, acknowledged that although it can be hard to be a bold woman in the workplace, changes in perception are happening. She shared some recent Getty Images search statistics that were encouraging and exciting: … [Read more...] about What does it mean to be bold for change?
Embrace of all elements of Google’s local features (Google My Business listings, Knowledge Panels, Maps, etc.) that create convenience and accessibility for consumers. Ongoing monitoring for accuracy of basic information. Brand avoidance of spam, and also, reporting of spam to protect consumers. Advocacy for Google to improve its standards as a source of community information, including accountability for misinformation on their platform, and basic protections for both brands and consumers. Customers’ Problems are Yours to Solve“$41 billion is lost each year by US companies following a bad customer experience.” - New Voice Media When customers don’t know where something is, how something works, when they can do something, who or what can help them, or why they should choose one option over another, your brand can recognize that they are having a problem. It could be as small a problem as where to buy a gift or as large a problem as seeking legal assistance … [Read more...] about What the Local Customer Service Ecosystem Looks Like in 2019
Don’t take that as me saying it’s all Google’s fault. I’ve grown weary, so … [Read more...] about No, Advanced SEO Does Not Mean Spamming