Podcast: Download Subscribe: iTunes | Android | RSS Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! This post is sponsored by SEJ Summit “A Day of Keynotes”—a unique conference experience tailored for SEOs, by SEOs. Events will take place in Santa Monica, Chicago, and New York City throughout 2016. Use discount code SEJNERD to save $50 on your ticket. In this week’s episode of Marketing Nerds, Dave Snyder, CEO of CopyPress, joins executive editor Kelsey Jones to discuss why publishers and organizations need an editorial calendar. They also talked about why communication across departments is crucial, as well as why planning before ideation can make your content generate more traffic and engagement. I think we should be at a point where it’s a no-brainer, right? I still think we have bleed-through from the days when it was kind of like, alright, we just need to put blog posts on a blog. The reality today is that really … [Read more...] about Why Publishers Need an Editorial Calendar
What does ego mean
Whether it’s a boss or potential client, we’ve all encountered the non-believer — one who discounts the importance of SEO or, moreover, the necessity of investing resources into search engine optimization. If you have never encountered one of these dark souls, count yourself lucky; for those of us who have, quotes from industry studies and promises of top rankings aren’t going to be enough to win the day. Thankfully, years of experience have taught me a few ways to break through common pushbacks (e.g., “IT has got it covered,” or “We would get that traffic anyway.“) or persuade those with the general preference to spend on other channels (like SEM or print). Analytics Let’s start with the most obvious method of converting non-believers before we work toward the less conventional methods. Analytics data sits at both the beginning and eventual end of all cases for SEO investment. At the very least, SEO advocates should absolutely arm … [Read more...] about How To Overcome Objections And Get The Budget
While ad testing, proper account setup and conversion tracking are necessary for a successful account, you can’t get any data without a competitive bid. If your bid is too low, then your ad never shows. If your bids are too high, then you can quickly lose a lot of money; and if you are new to PPC, then you might decide that PPC doesn’t work and abandon the medium. With mature accounts with lots of data, bidding isn’t too difficult. It can be as simple as last click attribution, or as complex as using multi-touch attribution models. However, the reason you have options is because you have the data. A new account doesn’t have any data. How can you effectively set bids based upon what you rely on the most – the data – if you don’t have any? In this column, you’ll look at a few bid methods that can help get you started setting your initial bids. Setting Bids Based Upon Estimated Conversion Rates This model attempts to simulate traditional bid … [Read more...] about 4 Ways To Determine Your Starting Bids
In the last few days, several noticed that the Google Toolbar PageRank value for www.twitter.com had plummeted to 0 (it’s now back to its previous 9). Was Google punishing Twitter for how things went down with the feed expiration that temporarily derailed Google’s Realtime search efforts? Nah, Twitter’s website has just been suffering from technical infrastructure issues that are hindering Google’s ability to crawl and index it now that Google is relying on that crawl vs. a direct API feed. This is a great example of how technical infrastructure can make a huge impact in search results and the issues Twitter are experiencing are common to large sites. A Google spokesperson told us: “Recently Twitter has been making various changes to its robots.txt file and HTTP status codes. These changes temporarily resulted in unusual url canonicalization for Twitter by our algorithms. The canonical urls have started to settle down, and we’ve pushed a refresh of … [Read more...] about How Twitter’s Technical Infrastructure Issues Are Impacting Google Search Results
I have no idea what social network Google Plus (Google+) is going to kill. I have no idea if it is going to be huge or not. But I do have an idea of what it’s going to do to Local Search, or at least I have a vision. Whether my vision is right or not will likely be borne out over the next few months. But I am part pundit and therefore accountable to no one but my ego, so here goes… How Google+ Could Become A Killer Local Marketing Channel The Places Stream One day, we are all going to wake up and find “Places” as a default stream in our Google+ experience and a business’ “Plus” stream as part of the default Place Page experience. When this happens, it will be like local search chocolate meeting social media peanut butter. Circle Your Customers In some ways, Google+ Circles are no big thing. Numerous social nets, including Facebook, have allowed members to categorize their contacts, but most have failed at convincing people that it’s … [Read more...] about What Will Google Plus Google Places Equal?