I’m not sure of these answers but I would argue that cookies were never quite intended to do what they are being used to do today. Some of this is quite legitimate with Google Analytics and Adobe Analytics, while other cross-website tracking can be much more disturbing and annoying. So while I can’t help but think that the measurement world is collateral damage in a bigger fight for privacy, I also think that this will eventually lead to a better model for the internet. I’m personally excited to see how we get there and what that looks like with users privacy in mind. … [Read more...] about What is ITP2.1 & What Does It Mean for Digital Marketing?
What does euc mean
A far greater number of them were raised by a single parent; They are more racially diverse than ever before; They were deeply impacted by recent events like 9/11 and the Great Recession; In general, they are skeptical of religious and political institutions and are immune to many brands and lavish campaigns; Many shop online and buy disposable clothes at places like H&M and Zara; They tend to skew more empathetic; And most importantly, they have all been digitally wired since childhood. … [Read more...] about What Does It Mean To Be Mobile First? And Why Should Marketers Care?
Saying that HTTPS is secure isn't false, but it is also not strictly true. It is one piece in a cybersecurity jigsaw that is on the face of it one of the easiest security features to identify - especially from a web-crawler point of view. I have written previously about Google potentially adding a passive scanning element to an advanced web-crawler in the future, and factoring different aspects of website security into their ranking factors. … [Read more...] about HTTPS & SSL Does Not Mean You Have a Secure Website
We’ve been doing lots of work to clean up the visual design of our search results, in particular creating a better mobile experience and a more consistent design across devices. As a part of this, we’re simplifying the way authorship is shown in mobile and desktop search results, removing the profile photo and circle count. (Our experiments indicate that click-through behavior on this new less-cluttered design is similar to the previous one.) … [Read more...] about Why And What Does It Mean?