There’s a good chance that a user has already touched upon a manufacturer’s stock description at some stage during their buying cycle and for that reason it pays to take the time to perfect your produce descriptions. Yes, a great copywriter won’t come cheap but the resultant increase in conversions from getting descriptions right will outweigh any costs. … [Read more...] about 10 Tips for Mastering E-Commerce Conversion Rate Optimization
What does fixed rate mean
Today, Microsoft has posted to the Live Search Webmaster Center blog that the cloaking detection system they have been running for the past few months has, for some sites, skewed site statistics and ads reporting, as well as caused a high traffic load, and they have made some adjustments to the process to correct these errors. Below, details on the problems this process caused, what Live Search is doing about them, and a brief look at how the engines have historically dealt with cloaking. … [Read more...] about Microsoft Reports That Issues With Their Live Search Cloaking Detection System Have Been Fixed
This report also revealed something ridiculously important for us: the pages with below average time on site are our most vulnerable pages in terms of SEO. In other words, those two remaining pages in the second chart above that still have below average time on site are the ones that are most likely to lose organic rankings and traffic in the new machine learning world. … [Read more...] about Does dwell time really matter for SEO?
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Get Your Foot in the Door Many people are inundated with marketing emails on a daily basis, in addition to the typical use of their inbox for personal communication. It’s a known ritual: wake up, download emails, glance at subject lines, open few and overlook/delete the rest. Just by having your company’s name as the sender, your message is at a high risk of being deleted or overlooked. Just like a social media newsfeed, marketing content pales in comparison to an exciting email from one’s family and friends. This pattern is the reason subject lines are, hands down, the most crucial part of your email. … [Read more...] about 9 Ways to Fix Your Email Marketing Strategy