18th June 2019 - 4 minutes read News Social Media Ruth OBrien - Social Account ManagerFacebook have finally confirmed plans for their new digital currency, which is expected to launch next year. The currency will be called Libra and will be managed via a digital wallet named Calibra. But why are Facebook getting into currency and blockchain technology? And what will this mean from a marketing perspective? Let’s take a look… The digital wallet will be available in Facebook’s Messenger and WhatsApp products, as well as a standalone app. Functions will include transferring funds to friends, paying bills and even using your phone to pay instore, such as for coffee – much like Apple Pay. Facebook are positioning the move as a solution for users who don’t have easy access to basic financial services, particularly in developing countries. This sounds lovely from a PR perspective, but we all know what Facebook’s end game is … [Read more...] about Facebook’s new crypto currency – what does it mean?
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Apple’s Intelligent Tracking Prevention 2.1 (ITP2.1) limits the length of client side cookies to seven days. In short this means a Safari user that visits your site today will be viewed as a new/separate user if they don’t directly interact with your site within the next seven days. On February 21, 2019 WebKit (the web browser engine that powers Safari, Mail, App Store and more) announced the next iteration of Intelligent Tracking Prevention with iteration 2.1 or ITP2.1. The largest and most impactful change in IPT2.1 is to client side cookies, which will now be capped to seven days. From WebKit’s announcement: “With ITP 2.1, all persistent client-side cookies, i.e. persistent cookies created through document.cookie, are capped to a seven day expiry.” In layman’s terms, this means a user visiting your site with Safari today will be viewed as a new/separate user eight days from now if they don’t directly interact with your site during that … [Read more...] about What is ITP2.1 & What Does It Mean for Digital Marketing?
Many clicks and scrolls into my search, I realized that what I was looking for wasn't as simple as getting myself a raise. I had stumbled onto a deeper, more pervasive problem than the need to continue financing my addiction to live music concerts. I realized I was an infantrywoman in the fight for gender parity. For those who don't know me, I'm a young female search analyst working at Horizon Media. Fortunately, Horizon is a progressive company when it comes to issues of equality and acceptance. Still, this is an issue that goes beyond any one company. It permeates our society and our culture, and it influences my own mindset about my self-worth and the professional expectations I set for myself. I decided I had to do something about it - I had to be bold for change. So, what does that mean, exactly? And how does it apply to a young woman in digital marketing? The International Women's Day site was a good starting point, but I needed more. Ernst & Young offered some great … [Read more...] about What does it mean to be bold for change?
The search world was rocked by yesterday’s announcement by Google’s Webmaster trends analyst John Mueller that Google will be removing all author photos and Google+ view counts from search results on both desktop and mobile. This change will roll out to all users over the next few days. The pressing question for most people is why would Google do this? The next question, if you’ve personally invested in implementing Google Authorship, is what this means for the future of the Authorship program and any possible “author rank.” As someone who has intensely followed, studied, and made use of Google’s Authorship project since its introduction in 2011, and creator of the largest and most active non-official Google Authorship Community online, I’d like to try to provide some possible answers to those questions. What Google Said. Let’s start with the only official word we have on this so far, the Google+ post from John Mueller announcing this … [Read more...] about Why And What Does It Mean?
It’s hard to meet anyone in the digital industry who hasn’t heard about RankBrain. And it comes as no surprise that this system along with its impact on search results raises endless questions and disputes. We’ve made an attempt to understand the way RankBrain operates and if there’s anything we can possibly do to optimize for it. Let’s start from the very beginning. What is RankBrain? RankBrain is a machine-learning system developed by Google to help improve search results and to interpret brand new queries that haven’t been previously searched for. Some experts consider it to be part of the Hummingbird search algorithm, which was launched to help Google better understand the meaning of the entire query behind exact keywords. The first official statement about RankBrain was made by Google senior research scientist Greg Corrado on October 26, 2015. Here’s how Greg explained the operating principle of the algorithm: “If you’re … [Read more...] about How does RankBrain work and what does it mean for search marketers?