Ads uses a variety of cookies, and while I’m not going to dive into them specifically some of their purposes are for remarketing, conversion tracking, and preference tracking – note the remarketing cookie enables remarketing to a specific user via Ads and the Google Display Network after they’ve been previously exposed to your website or ad. The conversion cookie sends information back to Ads about specific conversions a user might have taken after seeing an ad. Lastly the preference cookies are used to customize your experience while in Google’s search engine directly. The fallout from this change, directly in Ads will impact metrics and calculations such as: … [Read more...] about What is ITP2.1 & What Does It Mean for Digital Marketing?
What does haan mean
Aaron Strout is president of integrated marketing and communications agency WCG. He is also the co-author of Location-Based Marketing for Dummies (Wiley) and an avid blogger, podcaster and speaker. Earlier in his career, Aaron spent time as head of marketing and social media at Mzinga and Powered/Dachis Group (now Sprinklr). Before heading off into the startup/agency world, Aaron worked at Fidelity Investments for nine years in a variety of digital marketing roles. He lives in the Bay area with his wife and three children. He loves BBQ, Boston sports and is an avid taker of photos. … [Read more...] about What Does It Mean To Be Mobile First? And Why Should Marketers Care?
This is where SSL itself can be a direct vulnerability. As technologies progress not all websites progress with them, and a lot of websites still support older protocols despite using a newer SSL certificate. Hackers can use this vulnerability and older support to perform a protocol downgrade attack - where they make the user browser reconnect to the website with an older protocol - and while a lot of modern browsers will prevent SSLv2 connections, SSLv3 is still more than 20 years old. … [Read more...] about HTTPS & SSL Does Not Mean You Have a Secure Website
We’ve been doing lots of work to clean up the visual design of our search results, in particular creating a better mobile experience and a more consistent design across devices. As a part of this, we’re simplifying the way authorship is shown in mobile and desktop search results, removing the profile photo and circle count. (Our experiments indicate that click-through behavior on this new less-cluttered design is similar to the previous one.) … [Read more...] about Why And What Does It Mean?