Make sure your content is served quickly. Those micro-moments are short, and they need to be sweet. That snackable content needs to be served quickly. Consumers today are in a rush, with 40 percent saying they are always or usually in a hurry when looking for instructions on mobile and over 33 percent saying they are in a rush when searching for a local business. As a result, most of those who abandon websites (70 percent) do so because it takes too long to load, according to Google. … [Read more...] about Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.
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In the summer of 1996, paid listings first appeared– then disappeared — for a few weeks. Open Text, one of the leading search engines at that time, allowed people to buy paid search ads that appeared in its search results. This “Preferred Listing” service resulted in a huge backlash, despite the fact that the ads were clearly labeled. The web was still so new, ads and commercialization still so novel, that this seemed too much like selling out to some who were vocal on mailing lists and newsgroups. Open Text quickly dropped the program. … [Read more...] about Does SEM = SEO + CPC Still Add Up?
These are strong indicators that the way women are being perceived in the workplace is, in fact, changing, judging by the way advertisers are searching for images that depict women as successful and powerful. We may have a long way to go - about 170 years, according to the World Economic Forum - but we are on our way. … [Read more...] about What does it mean to be bold for change?
Content that solves people’s problems as conveniently and thoroughly as possible in language that they speak. Everything you publish (home, about, contact, local landing pages, etc.) should pass the test of consumer usefulness. Equal access to content, regardless of device. Easily accessible contact information, including name, address, phone number, fax, email, text, driving directions, maps and hours of operation. Signals of trustworthiness, such as reviews, licenses, accreditations, affiliations, and basic website security. Signals of benefit, including community involvement, philanthropy, environmental protections, etc. Click-to-call phone numbers. Clear policies that outline the rights of the consumer and the brand. Organic SERPs Good customer service looks like: … [Read more...] about What the Local Customer Service Ecosystem Looks Like in 2019
In general, Google Social Search has been a disappointment since it came out. It’s a inconsistent experience, for me. I never know when it’s going to appear, so much so that it’s easy to forget it exists. Part of that can also be down to me. If I’m not logged in, it doesn’t display. But part of it is down to Google — for one thing, there’s no dedicated social search page. … [Read more...] about See What Your Friends Like & People Search Results