Whether in an agency environment or inside a business, your SEO team is affected by where it’s placed within the organization. But first, a caveat: there isn’t one correct answer for how every company or agency should do things. With that said, understanding the influences in play with certain organizational placements can help you make wiser decisions as you look at the logistics of categorizing an SEO team. So what are the options for where you locate your SEO team? Separate SEO department We’ll start with the obvious answer. Let SEO be its own department. This works for medium to large teams that are able to have their own leadership structure and growth opportunities. The benefits of having this team operate independently include being able to segment the department into functional groups, such as technical SEO, content marketing, link building, etc. Another benefit is that SEO processes are not biased by another department’s focus. When recommendations come … [Read more...] about Does it matter what department your SEO team is in?
What does pertinent mean
Recently, enterprise-focused Google representatives have been encouraging a metric called “Relevance,” which is believed to be one of the three main factors that make up Quality Score. Relevance is a metric which evaluates how pertinent your ad creative is to your account structure and keywords. At AdBasis, we have spent Q1 speaking with enterprise-level advertisers about changes being implemented to account structures and to ad units (creative) in order to improve their relevancy scores as recommended by Google. This often means that advertisers need to implement hyper-specific ads to every ad group in their accounts. As a result, we have seen the demand for scaled ad implementations, ad unit management and creative optimization grow dramatically. This article is designed to give you a standard for what your creative should look like within every ad group. I’m going to dissect the anatomy of ad structure, showcase some best practices and provide some additional … [Read more...] about The anatomy of ad copy relevance: The new Google standard
How much do product descriptions impact sales? There aren’t that many case studies out there about product descriptions, so it’s hard to say definitively. One e-commerce study found that 20% of purchase failures are potentially a result of missing or unclear product information. But some products seem to sell just fine with a title and a picture. So does it really matter? Yeah, it kind of does. I mean, you have to say something about your products, right? People do tend to gravitate toward certain words when shopping online. So yeah, a bad product description can potentially turn someone away from a sale. But if you currently have poor product descriptions, it’s not too late. You can easily turn a bad description of a product into one that sells with a few minor tweaks. The difference between a good and bad product description What exactly makes a product description “bad?” It doesn’t really have as much to do with the length of text or the … [Read more...] about How to Write Product Descriptions that Sell
share tweet share pin it e-mail share The end of the year is a time for reflection, planning and preparation for the coming new year. But it also gives us a chance to become more mindful of our approach and seize the opportunity to do things differently. That’s why we’re rebooting our annual Searchmetrics Ranking Factors whitepaper, available for download beginning December 13. Pre-order Ranking Factors Study now! This year, the Searchmetrics Ranking Factors study opens with a bold assertion: Traditional ranking factors have become irrelevant. Technically, it’s not ‘out with the old, in with the new’; it’s a recognition of the need to adapt to new realities. There’s been a lot of activity in the search industry this year. Our whitepaper is packed with insights and trends to help you make sense of how these changes have impacted other domains, and to tell you the factors that are most important for growing … [Read more...] about Searchmetrics Ranking Factors: Rebooting for Relevance –
May 2, 2018 by Kristien Matelski Mobile, Search Engine Optimization Vizion Interactive We here at Vizion have been stressing to our clients for many months now about the importance of implementing our mobile site optimization recommendations. In fact, we’ve been stressing it SO much, that we fear we may be sounding like broken records. But be warned, Mobile-First is NOT #fakenews. So, instead of just another post about why getting your ducks in a row for Mobile-First is so important, we thought we’d synthesize some articles that other thought leaders have published on the topic (including Google itself) that we think are important, and if you don’t feel like reading each article, we’re going to share our highlights – lucky you! We hope you enjoy the straight and to the point (and a bit sassy) commentary from Vizion experts Lisa Ainza and Shanti Shunn below. Read a few of the articles if you have time, and then get to optimizing! Using Page Speed in … [Read more...] about Mobile-First Indexing is NOT #FakeNews