The signs of fundamental change are all around us. Digital assistants reside within our living rooms, we consume Internet-based services everywhere, and we are creating data every second of the day. A sense pervades of being constantly connected through devices that communicate with each other. The experience of using the Internet is therefore markedly different to what it was 10 years ago. What we don’t quite have is a universally accepted label for this era of digital development. The phrase “Web 3.0” was first coined back in 2006. Viewed by some industry insiders back then as an “unobtainable dream“, the idea of Web 3.0 has remained elusive. However, as technology catches up and the tech giants figure out ways to make sense of the reams of unstructured data we create every second, the dream seems much more obtainable than ever before. In fact, many argue it is already a reality. So what exactly is Web 3.0? What makes it so different from Web … [Read more...] about What does Web 3.0 mean for search?
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Google recently announced its plans to retire Google Checkout, an online payment processing service, and transition towards a more streamlined product known as Google Wallet. While the complete shutdown of Checkout will occur on the 20th of November, the news has already created some waves in the business market. Some are considering it a loss on Google’s account in the battle against PayPal for online payment processing, while others deem it a clever move. Before we jump to conclusions, it is important to understand what caused the demise of Checkout and how will it affect the market. Why did Google Checkout fail? When Google launched Checkout in 2006, it adopted a similar policy as with previous products: the people will either adopt it or they will not. As a result, Google never actively ‘sold’ the product to consumers, nor did it make any efforts to highlight the salient features of Checkout to them. Around the same time, similar services like PayPal were arriving … [Read more...] about What Does Google Checkout Dying Mean For Merchants?
Google's new system for indexing content on the Internet, Caffeine, went live June 8. It used to be that Google updated its indexes every couple weeks. Now it's darn close to real time. This is good news if you update your content regularly. Since Google now refreshes its index much more frequently, it will be constantly looking for the most relevant results to display for any given search phrase. Wait a minute! What if I'm not adding content to my website regularly? While this isn't an algorithmic adjustment in how websites are ranked, I'd say this new development from Google isn't going to have many positive implications for you. In fact, over time, you may find your site slipping as others who do have a stream of content start to fly past you (or at least show up in the media links in the SERPS above the traditional website links). With Google indexing more content than ever before, there are greater odds that somebody somewhere is producing more fresh content on the same … [Read more...] about The Need for Speed: What Does Google’s Caffeine Mean to You?
This is probably obvious to most of you but Google's John Mueller said on Twitter that Google does not index redirects. Meaning, if you redirect page A to page B, any content that might be on page A is not indexed, instead GoogleBot just does a hop, skip and a jump over from page A to page B. John said "We generally don't index URLs that redirect, so that seems to be working fine."Here is the context: Bing works this way too, even with 302 redirects, which is also logical.Forum discussion at Twitter. … [Read more...] about Google Does Not Index Redirected Pages
In a webmaster hangout on YouTube, Google’s John Mueller said that the order of the h-tags on your web pages does not matter. That means that an h3 tag can come before an h1 tag on a page. “[The order] doesn’t really matter. We use the headings to understand the context of the content on the page a little bit better and for that, we don’t need like a strict order of the heading tags. Sometimes you have multiple h1 [tags], sometimes […] the order is slightly different because of your template or something on your page and that’s perfectly fine.” Should you use headline tags on your web pages? Headline tags are one of many signals that Google uses to rank web pages. Although it isn’t strictly necessary to use these tags on your web pages, they often help to improve the position of a page for a particular keyword. Check your web pages with the Top 10 Optimizer in SEOprofiler to find out if your web pages contain all elements that are … [Read more...] about Google’s John Mueller: the order of your headline tags does not matter