Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From Marketing Land: Google To Triple Size Of Glass Explorer Program, Give Away Upgraded Version Of Glass If you want to have your own Google Glass and know someone that already has it, now’s a good time to be extra friendly. Google has announced plans to triple the Glass Explorer program by letting current Explorers invite up to three friends each to get their own Glass. The new Explorers will still have […] Getty Images Enters Deal To Provide Photo Credits On Images Uploaded To Pinterest Both Pinterest and Getty Images announced last week a joint multi-year deal in which Pinterest will pay Getty Images a fee to attach rich metadata to images uploaded to the social media network. According to the announcement on the Getty Images blog: Getty Images will use our PicScout image recognition technology to identify exclusive Getty … [Read more...] about Marketing Day: October 28, 2013
What does structured settlement mean
Department Of Justice Files Objections To Google Book Search Settlement
As expected, the US Department Of Justice today has filed a list of objections and modifications it would like seen made in the proposed settlement to the Google Book Search lawsuit. It’s not saying that the settlement should go back to square one. In fact, it suggests that “momentum” potentially could be lost to improve access to books if that happened. But it does want the settlement modified, in particular to protect absent rights holders of “orphan works” and to solve anti-trust concerns. You’ll find a copy here (PDF) at the Public Index. The New York Times has a summary up here. Gary Price has a press round-up here. A Google statement is at the end of this article, along with one from the Open Content Alliance, which opposes the settlement. As for the article itself, I’m reading through the entire filing from top to bottom, pulling out parts that seem worth highlighting and providing my own commentary along the way. I’m not a lawyer, … [Read more...] about Department Of Justice Files Objections To Google Book Search Settlement
Europeans Have Authority To Seek Google Break Up Though Unlikely To Do So
Break Google up. That’s the thrust of a “non-binding” resolution the European Parliament is expected to adopt at some point in the near future, according to a report on Friday from Reuters. The recommendation is likely to be to separate Google’s search engine from the rest of the business. Needless to say, if this were to come to pass it would be hugely damaging for Google. Reuters saw a draft of the resolution and reported the following Friday: The motion seen by Reuters “calls on the Commission to consider proposals with the aim of unbundling search engines from other commercial services as one potential long-term solution” to leveling the competitive playing field. Many people in the US scoffed and scratched their heads when they read this last week. While the European Parliament can’t order the breakup of Google, and so the resolution would be symbolic, the move represents an escalation of anti-Google sentiment and rhetoric. It also puts … [Read more...] about Europeans Have Authority To Seek Google Break Up Though Unlikely To Do So
7 Goal-Setting Tips For Social Media Marketers
“How cool would it be to have 1 million Facebook fans?” This is how I tend to go about setting social media marketing goals. I pull an aspirational number out of the air and go for it. Would it be cool to have 1 million Facebook fans? Absolutely! Is this the right way to set goals? Coming up with goals for our Facebook page and other social media channels has often been a bit haphazard for me. Imagine having a system of goal-setting to help create rational, achievable goals. This set me out on the research path to look into other popular goal-setting strategies and frameworks that exist and seeing how these might work for social media marketing. Keep reading below to see five amazing strategies that I found. And feel free to share any thoughts on the way that you’ve gone about setting strategies for your social media marketing. 7 Popular Goal Setting Strategies for Marketers to Try What you get by achieving your goals is not as important as what you become by … [Read more...] about 7 Goal-Setting Tips For Social Media Marketers