Apple’s Intelligent Tracking Prevention 2.1 (ITP2.1) limits the length of client side cookies to seven days. In short this means a Safari user that visits your site today will be viewed as a new/separate user if they don’t directly interact with your site within the next seven days. On February 21, 2019 WebKit (the web browser engine that powers Safari, Mail, App Store and more) announced the next iteration of Intelligent Tracking Prevention with iteration 2.1 or ITP2.1. The largest and most impactful change in IPT2.1 is to client side cookies, which will now be capped to seven days. From WebKit’s announcement: “With ITP 2.1, all persistent client-side cookies, i.e. persistent cookies created through document.cookie, are capped to a seven day expiry.” In layman’s terms, this means a user visiting your site with Safari today will be viewed as a new/separate user eight days from now if they don’t directly interact with your site during that … [Read more...] about What is ITP2.1 & What Does It Mean for Digital Marketing?
What does this mean
Sector insights Emily Hogarth, 23 Oct 2018 Back in August, House of Fraser was bought by Sports Direct for a tasty £90m. The chain had gone into administration following revenue loss as they failed to adapt to new ways of consumer shopping. Almost immediately after the deal, HoF’s site was taken offline and replaced with an advert for Flannels.com (also owned by Sports Direct). This removal was reflected in our search data – HoF completely dropped off the map. For at least a month there was no HoF activity at all online, then towards the end of September it suddenly reappeared and regained some of its former online visibility. What happened whilst House of Fraser’s website was offline? Now that HoF is back on the web, using our ‘Fashion retail leaderboard’ data we decided to take a look at what this disappearance meant for the online retail landscape. The chart below shows the vanishing of HoF from the online fashion market. Having a redirect to … [Read more...] about The vanishing of House of Fraser: what did this mean for search?
The search world was rocked by yesterday’s announcement by Google’s Webmaster trends analyst John Mueller that Google will be removing all author photos and Google+ view counts from search results on both desktop and mobile. This change will roll out to all users over the next few days. The pressing question for most people is why would Google do this? The next question, if you’ve personally invested in implementing Google Authorship, is what this means for the future of the Authorship program and any possible “author rank.” As someone who has intensely followed, studied, and made use of Google’s Authorship project since its introduction in 2011, and creator of the largest and most active non-official Google Authorship Community online, I’d like to try to provide some possible answers to those questions. What Google Said. Let’s start with the only official word we have on this so far, the Google+ post from John Mueller announcing this … [Read more...] about Why And What Does It Mean?
As we reported over the weekend, Google has removed all PPC ads from the right-hand side of the search engine results page with immediate global effect. There’s been a great deal of speculation on what this means for businesses, advertisers and users alike, with many postulating that the top-of-the-page paid search is going to become even more cutthroat (and expensive), organic listings will be pushed even further off the first SERP (Google will start to show four ads at the top instead of three for “highly commercial” search terms) and that Product Listing Ads will gradually take over the SERP (PLAs are still allowed on the right-hand side). The change has already happened. Here’s a search for ‘london hotel’ carried out two days ago… And here is the same search today… There are now four paid search results at the top, with nothing on the right. It looks oddly blank now, and worryingly the entire above the fold space is entirely … [Read more...] about Google kills Right Hand Side Ads: what does this mean for marketers and users?
It’s hard to meet anyone in the digital industry who hasn’t heard about RankBrain. And it comes as no surprise that this system along with its impact on search results raises endless questions and disputes. We’ve made an attempt to understand the way RankBrain operates and if there’s anything we can possibly do to optimize for it. Let’s start from the very beginning. What is RankBrain? RankBrain is a machine-learning system developed by Google to help improve search results and to interpret brand new queries that haven’t been previously searched for. Some experts consider it to be part of the Hummingbird search algorithm, which was launched to help Google better understand the meaning of the entire query behind exact keywords. The first official statement about RankBrain was made by Google senior research scientist Greg Corrado on October 26, 2015. Here’s how Greg explained the operating principle of the algorithm: “If you’re … [Read more...] about How does RankBrain work and what does it mean for search marketers?