It’s the start of the new year, and high time to whip your website into ideal conversion-optimized shape. No regrets! Carpe diem! Here are some of the most important conversion resolutions you can make – and keep – for your site this year. Resolution 1: Get Fit Every second of every day, your site is in competition, often standing toe-to-toe with bigger, stronger, better-funded challengers. To succeed, a site must essentially be as fit on the Internet as an elite athlete is on the field. But what does fitness mean, exactly, for a website? In a word – fast. Fast page load time, fast app response time, fast demo streaming time, fast everything. If you’re serious about conversion optimization, speed is no longer optional, it’s a basic requirement. This means those sites truly committed to conversion fitness will (dare I hope) turn their attention from button design and instead invest in the highly technical, behind-the-scenes deal-makers such as … [Read more...] about 4 New Years Resolutions For Conversion Optimization In 2011
What does vain mean
I am a landing page. My job is to greet you when you click on ads, email links and social media posts. You will find me by scanning a QR code. You come to me because you want something. You have requested my presence on your screen by taking a very specific action, and you expect a very specific result. I try not to let you down. I want you to know you are in the right place; that I have an answer for you. Your search has not been in vain. I want you to trust me. I want you to know that others have been here and prospered because of it. I do not fool myself. I may be the first emissary of this website that you have seen, brought here by a promise and expecting that promise be kept. It is a weighty responsibility I have. I have seen you through the screen, wide-eyed and eager, but with the telltale signs of skepticism. I am the butler, the maître d’. It is my job to bring you into the establishment and help you find your place. No, the home page is not equipped to perform … [Read more...] about If Your Landing Page Could Talk, What Would It Say?
One of the functions of your website is to help alleviate many of the fears visitors may have about doing business with you. You have to make them confident and comfortable with making the purchase. Failure to earn their trust is a failure to earn their business. All things being equal, web users will make purchases from sites they feel confident about. All things not being equal, this confidence often trumps other “important” factors, such as pricing. It is often difficult for small business owners to see their websites objectively. A handful of people throw a few compliments their way, and they assume everyone else feels the same. This then prevents them from making important and necessary changes because they “get compliments on that a lot.” However, when a more objective viewpoint is applied, you can get past the few compliments and finally see the glaring omissions that may be preventing them from earning even more customers. Below I have outlined five … [Read more...] about Why Your Website Needs Trust Symbols
Small business owners who promote thin content thinking readers don’t have the time, energy, or patience required to filter their content pieces are seriously underestimating their audiences. These days, crafting in-depth relevant content is not just necessary – it’s actually required. Long content ranks better in search engine results, allowing its creators to improve their online presence, boost conversions, and gain superior social engagement and authority. If you’re dying to find out what Google is looking for in today’s content world, you should know that in-depth, relevant content is an indispensable asset that will always stay in fashion for a number of reasons. Numerous company owners erroneously think that a content marketing strategy is as flexible and easy to set up and maintain as a conversation between two close friends. In this case, they are deliberately ignoring the fact that even the most basic forms of social conversations compel … [Read more...] about Why You Need to Create Long, Evergreen Content
Let’s face it. You may not be Mashable, and your best content very likely won’t get as popular as the random stuff you find on the web on a highly popular website. I’m not necessarily fond of ‘the cat video’ argument, but it does apply now. However powerful your articles are, they won’t generate as much clickbait as mindless entertainment does. This can get a little frustrating, especially when your business is serious and your content powerful. As it seems that it’s not enough to provide high quality as long as people haven’t heard about you, content amplification is a great strategy for long-term, quality businesses. I’m not going to advertise changing your site profile into something that generates views without necessarily having something important to say, niche-related and with a professional takeaway. Instead, in this article I am going to advocate a results-focused approach, that’s hands on and could make your articles … [Read more...] about 5 Ways To Boost Your Sharing