What is bernie sanders doing

Facebook Reactions debuted as the ad tech industry looks more seriously at emotional analysis. Eventually, consumers will only see the ads they want to see when and where they want to see them. But for Facebook specifically and ad tech broadly, it’s early days in emotion. Facebook still has to figure out how to get more users to react with its nuanced responses while the ad tech industry grapples with creating more sophisticated behavior modeling to help improve programmatic marketing. A Brief History of Reactions For Mother’s Day, Facebook tested out a temporary flower-shaped Reaction meant to express gratitude. It marked the first adjustment to its Reactions since Facebook’s February announcement that it was extending the Like button to include a broader range of emotions, such as Love, Haha, Wow, Sad, and Angry. In a press release, Facebook said the change was the culmination of more than a year of global research into user preferences and behavior. And, by some … [Read more...] about 12 Ways You can Use Facebook Reactions

In December 2015, Bing rolled out an Election 2016 experience, with data powered by Bing Predicts. You’ll know Bing Predicts as the crew that’s responsible for tearing it up at the Oscars, the NBA playoffs and the Scottish independence referendum (among others) with strikingly accurate predictions. While the Predicts experiences have never been intended as an opportunity for advertisers, the reality is that on average they result in a 50-percent increase in search traffic year over year for those related terms and a 20-percent lift in “likelihood to use” Bing against Google in perception surveys. As a marketer, I look at this as an opportunity. So I decided to dig into the Bing Elections 2016 experience to see what makes sense for advertisers who are looking for more volume. Here’s what I found out: 1. The Elections 2016 experience on Bing is incredibly engaging This means searchers are apt to spend more time on the search engine results page (SERP). Not … [Read more...] about The Election: More searchers, more opportunities

Yahoo has released its top searches of 2015, and judging from the results, 2015 was the year of the woman, with eight of the top ten most searched terms being female celebrities of one type or another. The No. 1 top search on the site was a sad reminder of the loss of the young Bobbi Christina Brown, the daughter of Whitney Houston and Bobby Brown. Other female celebrities to make the top ten included Caitlyn Jenner, Jennifer Anniston, Katy Perry and Ronda Rousey. In fact, all of the people-related searches in the top 10 were female. The only non-celebrity related searches in the top 10 list were the iPhone and Minecraft. Yahoo’s Top Searches of 2015 Bobbi Kristina Brown iPhone Caitlyn Jenner Kendall Jenner Minecraft Jennifer Aniston Kim Kardashian Katy Perry Ronda Rousey Farrah Abraham Along with its list of overall top searches, Yahoo also released the top searches for a number of different categories, as well as top searches on Polyvore, top images on Flickr and top solo … [Read more...] about From Caitlyn Jenner To Ronda Rousey, Females Take Over The Top 10 List