Unstructured citations are mentions of your business name or contact details on sites that aren’t directories. If you get into a local newspaper article about how Main Street is really picking up, or a blogger talks about how good your Coq au Vin is, you’ll have an unstructured citation. Often it will be incomplete – mentioning your name and address but not phone number, for instance. … [Read more...] about Proper Local SEO Citation Building Helps Users
What is citation building
Citations are references to a business’s name, address, and phone number on another website. These are also known as back links. Citations may also include a link to the website as well as information like pictures, products and a list of services. The fastest way to get ranked higher in local search listings is by building citations. When combined with several other local SEO tactics, citations can propel a site to the top of the search engine map rankings. Websites such as Yelp, City search, Google places, Yahoo Places and Bing Maps, are all prime examples of websites to add a business’s listing. … [Read more...] about What Is Citation Building for Local SEO, and Is It Effective?
It is important to remember that asking for reviews and links in return for objects of value is considered as a violation by the Google Webmaster Guideline. So, make sure that whenever you offer a product or service to bloggers, you will not be explicitly stating that you ask them for reviews, and just let them figure out the rest. Basically, you should not explicitly state that there is a trade of product or services of value between your business and the blogger. … [Read more...] about Use Your Link Building Campaign to Improve Your SEO
Syndicated content should not always link directly to “money pages” (usually your sales or product pages) – it should link to an on-page resource, such as blog or informational pages. You do however want to include some call-to-actions, like email subscription and commenting options. Once your on-page source attracts links and value, after the initial “pop” of promotion is over, then you can take advantage of the residual search traffic by incorporating more of your “money” page elements into the content and design. Infographic image files are great for syndication, but be careful. For example, WordPress users will want to use a Lightbox plugin for viewing the infographic, so people are not linking to image file itself. Create supporting content to go along with the infographic as well. HTML 5 is a preferred and indexable way to support graphic assets and still be SEO friendly. Neil Patel’s QuickSprout is a great example of a site that … [Read more...] about 10 Tips in Link Building and Content Marketing
To answer these questions, we enlisted the help of 16 highly respected, knowledgeable and generous search experts. Many of these experts (full list shown below) also contributed to the Local Search Ranking Factors Survey, and we thank them for their time and assistance in helping us with this study. … [Read more...] about Quality Of Citations Matters More Than Quantity