Local search engine optimization is a branch of SEO that focuses on optimizing a website to be found in local search results.Local search encompasses all those nifty search terms that scream local, such as:lawyers near medoctors near melawyers in [city name]doctors in [city name]Basically, local SEO is a strategic process that focuses on emphasizing the optimization efforts of local brick-and-mortar businesses.Content, on-page optimizations, and link building all with a focused, localized intent are part of these efforts.The focus changes, however, when it comes to localizing link acquisition.The focus changes to making sure all potential local signals across Google’s local search landscape are consistent and correct.If they are not, or you accidentally provide different information for the same business, you could potentially experience situations where your local results display something different than what was intended.Why Local Search Is ImportantHere are a few stats that … [Read more...] about What Is Local SEO & Why Local Search Is Important
What is citation building
By judethomas Last updated on December 4, 2018 at 03:49 pm When it comes to looking for quality in websites, the very first thing that you would need to check is their content. The quality of your content affects numerous factors that will determine the amount of traffic, along searchability and the trustworthiness of the content. For the latter, Google’s E.A.T. allows the search engine to measure how effective and informative the content is. Content quality is always crucial, as your goal is to create helpful content with accurate information that addresses the user’s needs, thus making it search-friendly. Tracking this data can take time and needs the right tools, but once you have them, searching for quality content and websites becomes a much easier process. Metric that helps gauge these factors are Trust and Citation Flows. These two metrics have become crucial in assessing link quality, which is a major indicator of the reputation of the website. This set of metrics … [Read more...] about Understanding Trust and Citation Flow
The Internet has completely changed the way people do business.There was once a time when people wanted to have the name of their business first in the Yellow Pages. This would greatly increase the chances of people contacting them first when searching for a particular service. Not a lot of people still rely on the Yellow Pages anymore. Instead, people enter the type of business they’re looking for into a search engine like Google. Some of the same principles that apply to the YP searches of days gone by also apply to search engine results.If someone was to enter “plumber in Dallas” into a search engine, they would probably only look at the first few companies listed before they decided to call one; just like companies in the past would be more successful if they had their name first in the Yellow Pages, companies today increase their chances of success by having their company come up first in search engine results.It was simple to get a company’s name first in … [Read more...] about What Is Citation Building for Local SEO, and Is It Effective?
If you’re just in Yelp or the Yellow Pages, you’re not truly “local” yet. You’re missing out on audiences native to a particular city. Yes, you have to be in these big directories. But marketing in the true local web means creating campaigns relevant to audiences where they live. In this piece, I’ll outline our team’s recent findings on the anatomy of the true local web, with a focus on how “Web National” brands and app developers can organically access local customers in any community. What is the “true local web?” The true local web is composed of websites that are published by actual local organizations, as opposed to websites that are created by national publishers that don’t have a real local presence. In other words, these are websites published by entities with actual addresses in the city you’re trying to market to. The true local web includes not just local retail or service businesses within a given … [Read more...] about What is the true local web?
Finding local businesses is rapidly becoming what the internet is for. Four out of five mobile phone and tablet owners use their devices to search for local business information, and 80% of those searches result in a purchase. Further, according to data from Google, 50% of consumers who made a search by mobile made a purchase in store within 24 hours: That’s great, right? Yes, it is. But it works a little differently than traditional SEO. “Long distance” SEO is increasingly about content optimization and integration, while local SEO is far more about citation building – getting your name and address mentioned by local sites with authority. David Daniels, in an article on Search Engine Watch, calls citation building “the new link building.” Citations and prominence have a huge impact on whether your local business shows up in SERPs or not. And since search is how customers find a local business, you need to leverage citation building to win at local … [Read more...] about Proper Local SEO Citation Building Helps Users