As you can see, there are many ways that you can keep your content fresh when you’re blogging long-term. You just have to look a little for inspiration. It’s not hard and it’s very necessary to keep your blog interesting and engaging. For more information on blogging and digital marketing, stay tuned to our blog. We frequently focus on these topics. We’d love to hear from you too. You can comment on our content at our Facebook page located at https://www.facebook.com/SoloSEO/. … [Read more...] about Long Term Blogging Is Tedious, Learn How to Overcome It
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You’ll flag keyphrases to add to your negative keyphrase terms, find those that perform well from broad or phrase campaigns to build into exact match with prioritised budget. Find poor converting URLs for matched terms to schedule for conversion improvement and build out budgets for terms with great performance and scope for growth. … [Read more...] about Run Your Established SEO Like PPC & Maximise ROI Long-Term
On the other hand, there are those that tend to lump B2B blogging in with Twitter, Facebook, LinkedIn, social-bookmarking sites, and the like. Many of these people are in niche B2B industries where the pace of adoption of social media vehicles is slow and the potential “crowd” is thin. When they consider blogging as a part of their marketing strategy, they see little promise. Sure, they say, maybe we’ll get 20 subscribers to our blog, but what good is that? We’re not going to get large amounts of followers on Twitter. We’re not going to get large amounts of subscribers to our blog. Social media just isn’t a good fit, whatever form it comes in. … [Read more...] about Short-Term Brains or Long-Term Gains?
Both direct and secondary links will accumulate in a few predictable ways: A large initial spike with a smooth decline A buildup to a large spike with a smooth decline Multiple spikes of varying size Roughly 50% of the total volume of links that will be built will accumulate in the first 30 days. The other 50% will accumulate over the following two years and beyond. A small subset of direct links will generate their own large spikes of secondary links. We'll now take a look at some specific results. Let’s start by looking at direct links (pickups that link directly back to our client’s site or landing page). … [Read more...] about The Long-Term Link Acquisition Value of Content Marketing
In fact, trending news can be critical to your long-term strategy as well, and can help you establish your website as the source for up-to-date and relevant industry updates. When you focus on using trending, to-the-minute news pieces as a way to enhance and strengthen your long-term content strategy, it’s easy to see how you can improve your company and boost your business overall. … [Read more...] about Your Business Needs Long-Term Content Strategy