If you work in-house, ask around and get the answer. If you’re freelance or at an agency, insist on a detailed answer from the client. You’ll inevitably hear answers like “Because we’re better than everyone else” or “Because we treat our customers better” — but don’t settle for generic fluff. Don’t be afraid to push them for a better answer. … [Read more...] about The most important question to ask in local SEO
What is hyper local seo
This is important for most local businesses, and the benefits of good reviews on trusted portals like TripAdvisor can’t be overstated. I think the feature on TripAdvisor that shows you reviews from folks you are connected with on Facebook is genius — even if this is from someone you have not seen in several years or an acquaintance of sorts, it is still a real person that you know. This further validates the weight of that review in your ZMOT selection process. … [Read more...] about Local SEO beyond the browser
Start a conversation with the blogosphere. Write a blog piece giving your thoughts on another person’s blog from your industry. Link to their piece if you do this, of course — often they’ll link back to you to respond so their readers can follow the thread, or their blog may automatically post trackback links. Engaging with other blogs can help you enter into the overall conversation, get your blog/business more interest, and further reassure search engine algorithms that your company is on-the-level as more humans interact with you online. Make it part of the local community. Even when trying to mix it up and engaging with other blogs, if you only post on topics about your industry, it may still be pretty dry for the average reader. Consider also posting on things of particular interest to the people in your community — local happenings, local economic news, recommendations for other partner businesses in the area, etc. By doing this you can make yours a … [Read more...] about Can Blogging Be Your Secret Weapon For Local SEO?
“While there certainly will be a loss in visibility and phone calls from those businesses that were in positions four through seven in the previous local packs, the truth is, those listings weren’t generating much activity anyhow. It is likely that this is one reason why Google removed them,” Shotland says. “In the near term, SEO consultants are going to have a challenge in explaining to the client who used to rank number four in a local pack why it’s no big deal that they are not on page one anymore, when last week they were touting how awesome it was to be ranked number four.” … [Read more...] about Google 3 Pack Shake Up: 5 Ways to Adjust Local SEO
More importantly, these pages are hosted outside the main site. So when a brand cancels the program, these pages disappear and the content is handed back to the client, albeit typically in a format the brand will not find very useful, such as HTML content only. The issue here is that the URLs, which have been indexed in the search engines and provided all of the SEO value, suddenly disappear. When these are taken down, all of the equity that has been established for the pages within the search engine also dissolves. … [Read more...] about How to Optimize Multi-Location Pages for Local SEO