There’s no denying that content marketing is a powerful tool to reach and engage audiences online. Yet many brands still struggle to develop and implement a content marketing plan that works.As content marketing tips and strategies abound, the sheer amount of so-called marketing best practices can sometimes be overwhelming.One common topic of discussion in the industry is on how frequent brands should publish content.Often, we hear experts say that the best practice is to publish content regularly.This is a straightforward advice, however, this might also cause confusion to the uninitiated.What type of content should be published?How often is “regularly”?These are just some of the follow-up questions new brands and marketers have when they’re just starting out.We asked our Twitter community to share what publishing frequency is most effective based on their experience. Here’s their response.What Is the Most Effective Publishing … [Read more...] about What Is the Most Effective Publishing Frequency? [POLL]
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share tweet share pin it e-mail share A week ago, we compiled the winners and losers of Panda 2.5 – the fifth iteration of Panda 2 in the US had been the largest of those “smaller” adjustments and hit a lot of sites, prompting some scrutiny and criticism across the net. Previous updates seemed to be high-confidence decisions – Google generally would not alter the Panda classifications for a couple of weeks. Panda 2.5 seems to be an exception to that rule – this weeks’ SEO Visibility data shows that large portions of the 2.5 update seem to be rolled back! Comparing and contrasting ranking data before and after Panda 2.5 yields the following results: Domain SEO Visibility SEO Visibility SEO Visibility Panda-Recovery 09/25/2011 Panda 2.5 10/09/2011 (full=100%) consumeraffairs.com 447.586 100.513 439.423 98% starpulse.com 552.925 213.059 558.441 102% aceshowbiz.com 162.759 11.379 153.718 94% … [Read more...] about Also Google thought that Panda 2.5 was a bit too much –
The HTTP/2 protocol was published in 2015 with the aim of creating a faster, more secure Internet. Adoption has been gradual and is ongoing, but there are clear benefits for marketers who make the upgrade. So what exactly is HTTP/2 and how does it affect SEO? The variety and quantities of information transferred on the Internet have changed dramatically in the past decade. Content formats are larger and more complex, mobile usage has increased significantly, and there is a growing global population of Internet users on a daily basis. It is within this ever-changing landscape that a group of developers built SPDY (pronounced ‘speedy’, aptly enough), to build on the syntax of the original Hyper Text Transfer Protocol (HTTP). As the name suggests, SPDY was developed with the core aim of finding faster ways to transport content on the Internet that would reduce page load speeds. SPDY was primarily developed by a group of Google engineers and it provided the platform for … [Read more...] about What is HTTP/2 and how does it benefit SEO?
Back in 1998, DoubleClick launched Boomerang, offering advertisers an unprecedented opportunity to track and target past website visitors. And, in the 18 years since Boomerang was introduced, retargeting has become a staple of online advertising. Now, with dozens of retargeting options available to marketers, the question is no longer, should you use retargeting? Instead, the real issue is, what is the best way to use retargeting? Guiding Your Customers Along the Path to Conversion Often, retargeting advocates use the fact that 98% of web traffic leaves without converting to explain the value of retargeting. It’s a fair point. After all, that 98% (or more, in many cases) of your traffic was interested enough in your advertising to visit your website in the first place, which means they must be interested enough to potentially buy, right? So, if you can keep your company in front of those crazy people who left your site without converting, you should be able to win them over for … [Read more...] about What is the Best Way to Use Retargeting?
PageRank. If you do SEO or are involved with Google or search, you’ll come across this topic at some point. You’ll also likely be confused by what exactly PageRank means. To solve that, here’s a guide to PageRank, designed for searchers and site owners alike. Google’s Definition: PageRank As Votes Let’s start with what Google says. In a nutshell, it considers links to be like votes. In addition, it considers that some votes are more important than others. PageRank is Google’s system of counting link votes and determining which pages are most important based on them. These scores are then used along with many other things to determine if a page will rank well in a search. Don’t like me speaking for Google? No worries. When Google talks about PageRank at its site, it often links to the Google Technology The heart of our software is PageRank™, a system for ranking web pages developed by our founders Larry Page and Sergey Brin at Stanford … [Read more...] about What Is Google PageRank? A Guide For Searchers & Webmasters