Search Engine Strategies (SES) San Jose is less than a month away and is always one of the biggest and most popular search marketing conferences all year. One of the speakers that will be featured at SES San Jose includes Michael Gray, President of Atlas Web Service. I had a chance to catch up with Michael to chat with him about a few of the topics he will be speaking on at SES San Jose, link building and SEO Rehab & Intervention - check out the interview below. [Manoj]: Do you think the importance of links has changed in terms of the weight they carry in an SEO Strategy? [Michael Gray]: Well I guess that depends on the time frame you're looking at. Google's "Florida" update was the most significant change to the way links were evaluated. At that point trust/authority became the most important quality in a link's value. The tweak and make minor adjustment along the way but trust/authority is still the most important factor. IMHO they are placing to much … [Read more...] about Interview: Michael Gray on Link Building and SEO Intervention
What are your link building plans for 2010? Me? I’ll be making some significant changes to my business model for the first time in fourteen years. I’ll be training more clients to become their own link builders. I’ve earned 100% of my living by providing link building tactics, strategies and services since 1994. While the methods I use have changed, the core principals that drive my strategy selections are the same as they were when I started. Here are my top tips for successful link building in 2010. Respect for people The “Interweb” is not a bunch of tubes and wires created for selling cheap crap. The Internet is people, each with a reason for being online, some casual, some serious, some young, some old. Through a plethora of algorithm changes over the course of 14 years, there is a reason why my site, and for that matter many of my clients, rank so highly. My approach to links is not based on loopholes, trickery or deception. My approach is based on … [Read more...] about How To Take Control Of Your Link Building In 2010
Link building in social-unfriendly verticals can be a heartache. At one point, before the reasonable surfer concept was implemented, it was possible for many websites in taboo verticals like poker, payday loans and pharmaceuticals to get by on footer and sidebar links alone – meaning links that never saw the light of a user’s eyes could still pass enough value to rank for the most difficult terms on the Internet. Now, that’s simply not the case, and those websites trying to get by solely on the same tactics are assuredly going to get swept away onto the second page of the search results. For savvy link builders, more advanced tactics must be used to avoid most of the brunt of the reasonable surfer and also, undermine the cognitive dissonance most webmasters have towards their product offerings. These “advanced tactics” are what I consider indistinct links – links that exist and aren’t hidden – but are largely dismissed by the webmasters … [Read more...] about Indistinct Links & Link Building In Difficult Verticals
Search engines want to populate the results with quality content written by experts as acknowledged by other Internet users. Documents with links from websites that have lots of links and documents with links from websites that have high quality links get rewarded. It is no wonder that when you ask a search engine reps how to build links they will tell you to publish high quality, link worthy content. If only it were so simple. Are you responsible for a global 2000 company or international celebrity website? For you, getting links may be as simple as blogging a couple of half-interesting paragraphs. But if yours is a small and relatively unknown business, you need to be far more creative and effective at capturing people’s interest. The journey from obscurity to becoming a recognized and popular authority is daunting. For most small businesses, blogging for links probably feels like sitting alone in the classroom writing lines while your friends play at recess. Which brings us to … [Read more...] about How Celebrity & Authority Change Link Building In SEO
“We’ve detected that some of the links pointing to your site are using techniques outside Google’s Webmaster Guidelines….” For enterprise SEOs, receipt of this notification is usually followed by a deep, sinking feeling in your chest. You check your keyword head-terms in the SERPs and realize that you can’t find your website anywhere. A lump forms in your throat as the realization sets in — you’ve been penalized by Google. The Link Building Challenge Google’s crackdown on unnatural links over the past few years has raised the question within SEO circles: “Is link building dead?” The reason folks might think it’s dead is because Google’s definition of what constitutes an “unnatural” or “artificial” link seems a bit…broad: “Any links intended to manipulate a site’s ranking in Google search results may be considered part of a link scheme.” Not to mention the … [Read more...] about Is Link Building Dead? 3 Tips For Link Builders Post-Penguin 2.0
There are a hundred and one tasks in today’s marketing world designed to improve your online visibility: social media, PPC, content marketing, retargeting, blogging, email marketing, on-site and on-page optimization, content strategy, contests, partnerships, etc. etc. Why bother with link building? Isn’t link building dead? The fact of the matter is, if you’re working to improve your online visibility in 2014, links should be a consideration. Here are six important reasons why: Link building is still the best way to improve search visibility Links aren’t going away anytime soon, and might in fact be the litmus test for future signals Building links can increase brand exposure Link building naturally goes hand in hand with other online marketing activities Link building can help create and propel new relationships Links send positive signals to Google, and can help improve a bad backlink profile. Let’s look at each of them in detail. 1. Link Building Is … [Read more...] about Why Build Links? 6 Reasons You Should Be Link Building in 2014
Let's not mince words: Most link building guides are utterly terrifying for the average person. Broken link building, ego bait, content marketing, and email outreach is not exactly what most of us want to take on when we're running our own business or managing client expectations on a day-to-day basis-or ever. So. Much. Can. Go. Wrong. In the grand scheme of SEO strategies for 2016, link building is, undoubtedly, the most overwhelming tactic. As you probably already know (thanks to case studies like this from Brian Dean) link building can totally change your website traffic. You can use your content marketing strategy or a bit of ego bait to make your favorite blog pieces stand out, as well as send organic traffic to your website. Translation: Don't fear the word "link building", because it's nothing more than a channel to connect with your audience. Want to make your organic traffic pop or get your content featured on a high-authority site? Looking for a way to show off your new … [Read more...] about Link Building Strategies You Need to Know
This week, the SEJ ThinkTank was joined by two of Page One Power’s project managers, Cody Cahill and Amy Merrill, for an informative presentation about how to help clients to build valuable links in 2016. This webinar was sponsored by Page One Power. The 45-minute presentation of Cody and Amy included a lot of great information about Page One Power’s teamwork approach to manual link building, their collective process, and why transparency lives at the core of building solid links. Why Link Building in 2016? Cody and Amy say that link building is still the core of Google’s algorithm in 2016. Back in 2012, link building was just a tactic, but it has now evolved as a core marketing strategy. They also said that great content and social media shares aren’t enough, but great content needs link building for it to work. Link building is essential in 2016, but it is also equally essential that it is done right. Building Relationships Just like any marketing initiative, … [Read more...] about #SEJThinkTank Recap: Real Link Building in 2016: Scaling Human Effort
I’ve spent the last three years of my life professionally obsessed with links. My agency’s primary specialization is link-building, but it’s often impossible to build links if the site itself isn’t well optimized, and furthermore less likely to have the desired impact. Link-building is the majority of what we do, but we have to do everything in between in order to really make the link-building shine. My day-to-day job is 100 percent content marketing, but I work for a link-building agency. I very much have a foot in both worlds, which I’d like to think gives me a unique perspective. Today, I want to share with you my perspective on link-building and why I think links will continue to matter for real businesses in 2015. The Evolution of Link-Building and My Definition Despite having the job title of “link builder” for longer than a year, explaining the term “link-building” is surprisingly hard. I’ve had to do it for friends, … [Read more...] about What Is Link-Building, and Why Does It Matter in 2015?
In a recent Google+ live hangout, Google’s webmaster trends analyst, John Mueller, answered a common question: “Is link building in any way good?” His answer was somewhat surprising. “In general, I’d try to avoid that,” he said, indicating that link building, long believed to be an essential process in SEO, is no longer advisable. Mueller elaborated on his answer, saying that Google does take links into consideration as part of its ranking algorithm, but that building links directly isn’t the right way to go about it. He stated that your goal should be to make sure your content “stands on its own” and easy for your users to share on their own blogs and websites. He also downplayed the importance of links, insisting that the ranking algorithm takes many factors into consideration, and building links might ultimately do more harm than good for your site. Links Doing More Harm Than Good? The short version of Mueller’s response is … [Read more...] about What’s The State Of Link Building For SEO In 2015 & Beyond?