Search engines want to populate the results with quality content written by experts as acknowledged by other Internet users. Documents with links from websites that have lots of links and documents with links from websites that have high quality links get rewarded. It is no wonder that when you ask a search engine reps how to build links they will tell you to publish high quality, link worthy content. If only it were so simple. Are you responsible for a global 2000 company or international celebrity website? For you, getting links may be as simple as blogging a couple of half-interesting paragraphs. But if yours is a small and relatively unknown business, you need to be far more creative and effective at capturing people’s interest. The journey from obscurity to becoming a recognized and popular authority is daunting. For most small businesses, blogging for links probably feels like sitting alone in the classroom writing lines while your friends play at recess. Which brings us to … [Read more...] about How Celebrity & Authority Change Link Building In SEO
What is link building in seo
There are a hundred and one tasks in today’s marketing world designed to improve your online visibility: social media, PPC, content marketing, retargeting, blogging, email marketing, on-site and on-page optimization, content strategy, contests, partnerships, etc. etc. Why bother with link building? Isn’t link building dead? The fact of the matter is, if you’re working to improve your online visibility in 2014, links should be a consideration. Here are six important reasons why: Link building is still the best way to improve search visibility Links aren’t going away anytime soon, and might in fact be the litmus test for future signals Building links can increase brand exposure Link building naturally goes hand in hand with other online marketing activities Link building can help create and propel new relationships Links send positive signals to Google, and can help improve a bad backlink profile. Let’s look at each of them in detail. 1. Link Building Is … [Read more...] about Why Build Links? 6 Reasons You Should Be Link Building in 2014
This week, the SEJ ThinkTank was joined by two of Page One Power’s project managers, Cody Cahill and Amy Merrill, for an informative presentation about how to help clients to build valuable links in 2016. This webinar was sponsored by Page One Power. The 45-minute presentation of Cody and Amy included a lot of great information about Page One Power’s teamwork approach to manual link building, their collective process, and why transparency lives at the core of building solid links. Why Link Building in 2016? Cody and Amy say that link building is still the core of Google’s algorithm in 2016. Back in 2012, link building was just a tactic, but it has now evolved as a core marketing strategy. They also said that great content and social media shares aren’t enough, but great content needs link building for it to work. Link building is essential in 2016, but it is also equally essential that it is done right. Building Relationships Just like any marketing initiative, … [Read more...] about #SEJThinkTank Recap: Real Link Building in 2016: Scaling Human Effort
I’ve spent the last three years of my life professionally obsessed with links. My agency’s primary specialization is link-building, but it’s often impossible to build links if the site itself isn’t well optimized, and furthermore less likely to have the desired impact. Link-building is the majority of what we do, but we have to do everything in between in order to really make the link-building shine. My day-to-day job is 100 percent content marketing, but I work for a link-building agency. I very much have a foot in both worlds, which I’d like to think gives me a unique perspective. Today, I want to share with you my perspective on link-building and why I think links will continue to matter for real businesses in 2015. The Evolution of Link-Building and My Definition Despite having the job title of “link builder” for longer than a year, explaining the term “link-building” is surprisingly hard. I’ve had to do it for friends, … [Read more...] about What Is Link-Building, and Why Does It Matter in 2015?
In a recent Google+ live hangout, Google’s webmaster trends analyst, John Mueller, answered a common question: “Is link building in any way good?” His answer was somewhat surprising. “In general, I’d try to avoid that,” he said, indicating that link building, long believed to be an essential process in SEO, is no longer advisable. Mueller elaborated on his answer, saying that Google does take links into consideration as part of its ranking algorithm, but that building links directly isn’t the right way to go about it. He stated that your goal should be to make sure your content “stands on its own” and easy for your users to share on their own blogs and websites. He also downplayed the importance of links, insisting that the ranking algorithm takes many factors into consideration, and building links might ultimately do more harm than good for your site. Links Doing More Harm Than Good? The short version of Mueller’s response is … [Read more...] about What’s The State Of Link Building For SEO In 2015 & Beyond?