Google's John Mueller said on Twitter that the order of the URLs in your XML Sitemap files does not matter. He did say that you probably should save the "start of the file for the most awesome URLs." But he later added that "the order among them doesn't matter." He then clarified to make it clear "the order in the sitemap file doesn't matter at all." He said the awesome comment was that your web pages should be awesome in general. … [Read more...] about Google Sitemaps URL Order Does Not Matter
What order does blood flow through the heart
In early 1967, Favaloro began to consider the possibility of using the saphenous vein in coronary surgery. He put his ideas into practice for the first time in May of that year. The basic principle was to bypass a diseased (obstructed) segment of a coronary artery in order to deliver blood flow distally. The standardization of this technique, called coronary artery bypass surgery, was the fundamental work of his career, and ensured that his prestige would transcend the limits of his country, as the procedure radically changed the treatment of coronary disease. In 1970, he published one of his best-known volumes, Surgical Treatment of Coronary Arteriosclerosis. … [Read more...] about Google Honors Groundbreaking Heart Surgeon René Favaloro
Digital marketer and co-founder of 3 awesome daughters. Chief Revenue Officer / Chief Strategy Officer and member of the Founding Team at Chango, the solution to programmatic marketing and 'big data'. Living on a plane between San Francisco, Denver, Toronto, London and beyond. Prior, I founded and led the iCrossing / Hearst global Media group, developing the concept of 'performance display', an innovative planning strategy that drove significant ROI from display advertising for some of the world's largest and coolest brands. Chango provides simple and effective Solutions for marketers in an era of real-time media and big data. Our proprietary platform, Chango Madison, combines the data management capabilities of a DMP (Data Management Platform) with the media buying capabilities of a DSP (Demand Side Platform) allowing for a truly Programmatic approach to both segmentation and media buying across Display, Mobile, Social & Web. Our clients include the world's largest brands & … [Read more...] about Do Search & Display Really Belong Together?
If you wanted males between the ages of 18 and 25, you would probably call GQ or ESPN; if your need is moms with new babies, then probably iVilliage or Parenting.com; or if you wanted financial types, then Motley Fool or Yahoo Finance. Each of these would be perfectly reasonable sites to include on a media plan, but each one inherently includes wastage that drives down the efficiency of your plan. GQ, for instance, will also have some female visitors; iVillage, some dads, and so on. … [Read more...] about 3 Real-Life ‘Programmatic’ Executions & What They Mean To You
The Basics: What Is View-Through? View-Through, also know as post-impression, or just VT, refers to when an individual is exposed to an ad campaign, takes an action such as visiting or site a making a purchase, but did not click on the ad itself. As hard and complex as our industry tries to make it, that’s the sum of it. … [Read more...] about View-Through Attribution For The Search Marketer