Are you afraid that you’re missing out on an important event? Concerned that you won’t know what’s being discussed around the water cooler tomorrow? Worried that something is happening in the world right now that you don’t know anything about and that you’re missing out on some very lucrative keyword opportunities? Worry no more! Here is a list of 10 tools that will help you stay in the know—from hot keywords that searchers are using on Google to what’s trending on Twitter or Facebook and what’s going viral on YouTube this very moment. These tools will help you stay informed (and potentially fill you with useful information) day by day and even minute by minute. Never get left in the dark again! Compare two or more keywords to see which has a higher search volume and how searches change over time. This is great for looking at seasonal terms, as well as the best time to start ramping up (or slowing down) your marketing efforts for any … [Read more...] about 10 Tools to Tell What’s Hot Today (Right Now Even)!
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On August 2, 2016, I opened up my Instagram app and thought “Wait, did I accidentally click on Snapchat?” We all saw it coming — Facebook tried to buy Snapchat, as well as released several (unsuccessful) competitors in the past. Now, Facebook-owned photo-sharing app Instagram had added a new feature in its update: Instagram Stories. It’s like, should I post my stories to instagram or snapchat or maybe try to save this hollow shell of a loveless marriage or what? — Mark Hoppus (@markhoppus) August 10, 2016 We live in a time where we have nothing but choices on where to publish our content. Both Instagram and Snapchat now offer the ability to post 10-second videos and photos that disappear in 24 hours. These features are meant to share what’s going on “in the moment.” Here we are, five months later, and both platforms continue competing — adding new options to each of their respective features, one after the other. So is Instagram … [Read more...] about Snapchat vs. Instagram Stories: What’s the Difference?
As link building tactics get shot down by the Big G, online marketers are left wondering what’s left. Guest blogging has been devalued, alongside every other known scalable method to build links, including comments, forums, article marketing, and directories. These almost sound like dirty words in today’s marketing environment, but years ago, they were the way to rank. So what now? What can you do to get your site to rank? Everyone is now touting the benefit of Content Marketing as the only safe tactic left. But what happens when EVERYONE starts doing it? Mark Shaeffer from BusinessesGrow coined a term called Content Shock. There’s simply too much content being produced. So is content marketing a sustainable model for every businesses wanting to improve their presence in Google organic? Safe Link Building Strategies Let’s start by changing the paradigm. “Link building” is over, done, kaput. Any of the known methods used to build links are now on … [Read more...] about After Guest Blogging…What’s Left for “Safe” Link Building?
You’ve heard the terms “inbound” and “outbound” marketing, but do you know the difference between the two? To develop an effective marketing strategy for 2017 and beyond, you should have a solid understanding of both. It boils down to what is best for your business. What’s the Difference? Outbound marketing is considered a more “classic form” of marketing. It relies on “in your face” or forced methods of advertising, such as television commercials, printed billboards, and print advertisements. Outbound marketing has been around “forever” and even pre-dates the formation of the United States. The History of Outbound Marketing The first newspaper advertisement to appear in North America was an announcement published in the Boston News-Letter in 1704 seeking a buyer for an Oyster Bay, Long Island estate. Andrew Bradford published the first magazine in North America – “American Magazine” in 1741. He … [Read more...] about Inbound vs. Outbound Marketing – What’s Best for 2017?
Do you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way, all this constant change means people in this industry are always learning and sharing their ideas. In case you hadn’t noticed, the digital world is all around us. For those people still trying to fend off the ‘future’ by disengaging from the digital world, the tide is turning. It’s now getting harder and harder to do everyday things like pay a gas bill, book a holiday or apply for a job without some kind of digital presence. In some parts of the world – like China – you can’t even get a taxi these days unless you are connected to the internet. In the words of Bill Heslop: “You can’t stop progress.” That quote might be lost on anyone who is not Australian, but in the two years since I attended my first ClickZ Live event, the digital landscape has changed phenomenally and there are no signs it’s … [Read more...] about What’s so great about digital marketing anyway?