How might Google be broken up into various companies? The story below explores the idea, in the guise of a chapter from a fictional book about how a Google break-up might have come about and the results from it. It explores the idea of a Search Engine Reform Act that breaks-up the company, as well as a Search Commerce Commission that oversees the search space. The Birth Of The Baby Googles Previous chapters have covered how the growth of Google and fears of how it was reshaping the communication landscape led to the application of existing anti-trust laws along with new ones to force a Google breakup in 2010. This chapter looks at the immediate aftermath: the “Baby Googles” or “Googlets” thatwere formed in the name of greater competition and consumer choice. Google (Search Products) The Google brand name remained with the company’s first product, search. Virtually all search-related products were kept part of Google, including enterprise search. Google … [Read more...] about What Would A Google Antitrust Breakup Look Like?
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Google's Gary Illyes issued a reminder this week that sending automated searches to Google is against the Terms of Service. This is not a new rule, but it appears that the issue has been on the minds of Google's Webmaster Trends Analysts as of late. Friendly reminder that sending automated queries to search engines are generally against their Terms of Service. - Gary Illyes ᕕ( ᐛ )ᕗ (@methode) December 14, 2016 Also this week, Google's John Mueller had a watchful eye on a software company that was promoting its ability to conduct automated queries. @greenlaneseo Is this a blackhat tool or does it abide by the webmaster guidelines & robots.txt? (just curious) - John ☆.o(≧▽≦)o.☆ (@JohnMu) December 14, 2016 This goes to show that Google is always looking out for companies that may or may not be in violation of the company's Webmaster Guidelines, and there's no telling what the consequences might be. We reached out to Bill Sebald, Managing Partner of Greenlane SEO, to get his take … [Read more...] about Google Warns Against Automated Queries, What Does This Mean for Third-Party Tools?
One of the most valuable aspects of paid search benchmark data is its ability to help answer the question, “Is everyone seeing this, or is it just me?” Official data from the search engines themselves is usually sparse and can even be misleading, so it isn’t terribly helpful for this purpose. Case in point: At a time when most industry reports are showing weak AdWords search click growth and rising average cost-per-click (CPC), Google is reporting that its clicks are up 18% year-over-year, while CPCs are down 11%. We now know that YouTube “clicks” are having a huge impact on the limited metrics Google discloses publicly and are very likely completely flipping the narrative on what is really happening with paid search. In my last post, I argued that Google search CPCs are in fact rising considerably, a result of Google raising minimum CPCs, which has led to declining search ad impressions, even when accounting for Product Listing Ads. In the last few … [Read more...] about AdWords Brand CPCs Rising? Here’s Why And What You Can Do About It
Lyrics site Rap Genius says that it is no longer penalized within Google after taking action to correct “unnatural links” that it helped create. The site was hit with a penalty for 10 days, which meant people seeking it by name couldn’t find it. That’s been fixed, though it’s unclear how much traffic the site will regain for generic lyrics searches. Rap Genius Back By Name In Google After the penalty, people couldn’t find Rap Genius when searching for it on Google by name. Now, searches for “rap genius” show the site back at the top of Google’s web search listings (though news headlines items do come first in Google’s news box): The company explained in a blog post today that it received a manual action notice from Google on Christmas Day accusing it of unnatural linking, which resulted in a penalty. The Rap Genius post detailed some of the linking practices the company has done and how it tried to correct what it thought … [Read more...] about Rap Genius Back In Google After 10 Day Penalty, Ranks For Its Name But What About Lyrics?
I’ve written often about the dangers of ignoring social media in SEO (and vice versa), but I’m here today to write about another danger: ignoring social benefits in the traditional sales funnel. It’s frustrating that people continue to treat social media as an individual entity, a separate department, instead of a versatile tool. We shutter up our Social Media teams in their own rooms and leave them to their tweets and Instagram photos while the marketing pros hunker down on the big guns: conversions. Landing Pages. Leads, Costs, ROI. Sure, most pros acknowledge the power of social media in terms of brand awareness — it’s the flypaper that holds the customer still long enough for us to shove them down the sales funnel, where we cash them in profit. But we often forget that social media is part of the sales funnel, a crucial element that often clinches the sale or conversion. It’s time to take off our blinders and stop focusing on the short-term … [Read more...] about What You Lose When You Ignore It