Ever typed in an URL or clicked on an URL but when you land on the page, you noticed that the URL has changed? That’s weird… You’re not the only one who has experienced this. Once in a while, we do come across changes of website URL. So, why did the URL change by itself? The answer is simple; we have been redirected to another webpage. So… what do I mean when I say we’ve been “redirected”? Search Engine Journal explains it in a perfectly simple way. “A redirect is a way to send both users and search engines to a different URL from the one they originally requested.” Do take note that a redirect does not necessarily point to a website of the same domain only. A redirect can bring users to another domain as well. Redirect is one of the five classes of Hypertext Transfer Protocol (HTTP) response status codes. URL Redirect is also known as URL Forwarding. The status codes are issued as a result of the request made by a client to the … [Read more...] about What Are The Types Of Redirects And How To Use Them Correctly?
Whats googles homepage about today
Visiting the Google homepage today may make you go “wow.” It has one of the most wild and explosive special Google logos I have ever seen. There are dozens of balls that make up the Google logo, and they bounce around the screen all to come together to form “Google.” The balls in the logo will bounce off your cursor, so if you move your cursor off the browser window, the logo will come together. Here is a video and a static logo: Today’s doodle is not related to a birthday but is fast, fun and interactive, just the way we think search should be. Google’s birthday has been celebrated on various dates in September but lately, it has been Sept. 27 that’s used as the official date, as our Finding The Real Google Birthday article explains more. As for the statement, it may imply that something “fast, fun and interactive” will be announced at tomorrow’s big search event that Google is holding. I suspect until then, we really … [Read more...] about What’s Up With The Google Balls Logo On The Google Homepage Today?
It’s November, which means it’s time for my annual SEO Playbook for the coming year. Thanks to Google’s Hummingbird, Internet marketers and search engine optimization professionals are thinking a lot about content and authority, as well as what this new algorithm means for keyword relevance and link building. At the same time, SEOs seem to have a difficult time figuring out what works for Bing. This year, I’m making my playbook a three-parter. Today, I’ll discuss Hummingbird and content strategy. Next month, I’ll dive into on-page and off-page SEO ranking factors. Let’s dig in. The Algorithm Thanks to Google itself and a lot of very smart researchers, we know a lot about Google’s search algorithm. However, Google reveals what it wants search marketers to know and keeps the rest confidential. In reality, everything that happens between submitting a query and seeing the search results is a black box. 1. What Google Tells Us Google wants to … [Read more...] about Google Hummingbird, Content & Authority
Just in case you’re ever tempted to try a few black-hat practices to manipulate your search positions in Google, here are 12 tales to persuade you otherwise. Whether using cloaking, unnatural paid-for links, doorway pages, spam or hidden links, Google is swift and brutal with a manual penalty. Even if the transgression isn’t necessarily your own fault. In fact for some of the following well-known brands, they’re merely guilty of not paying enough attention or not being educated enough when it comes to what Google cracks down on. There’s some great advice here about what to do when hit with a manual penalty, but for now, let’s check out the circumstances of 12 high profile cases and the damage meted out by the penalty. For more information, you can check out the full infographic and blog post from Digital Third Coast. Please note: the following ‘present-day’ traffic loss predictions were calculated using SimilarWeb’s data by Digital Third … [Read more...] about 12 companies hit with a Google manual penalty
There’s a feeling in the air of change — from one era to another and, more precisely, from one type of media culture to another. The hearings on Capitol Hill yesterday on the “future of journalism” reflect this transition in which traditional media are under intense pressure and fighting for their lives in some cases. These changes are not simply being brought on by the recession but by the pace of technology development and the corresponding tectonic shifts in the consumption of media. Just as Microsoft was and is synonymous with the PC, Google has come to be synonymous with the internet in popular culture. But with the rise of mobility and “the cloud” the question arises: ten years from now will Google still be on top? There has also been a paradox around search. It can’t and won’t remain the same in this dynamic environment, and although there have been some UI changes (as well as infrastructure changes to support those), it has been … [Read more...] about Can Google Stay On Top?