“If no mistake you have made, yet losing you are…a different game you should play.” – Yoda Difficult digital marketing is, continue to work hard at it you must—I promise I’m not going to do this the whole blog, but you had to give me one. Here’s the dealio dear reader: Yoda is quite possibly the greatest digital marketer on the planet. This little green man offers up the greatest advice ever given and could possibly make you the greatest digital marketer who has ever lived should you choose to listen. Here are three tips from the Jedi master himself: “If no mistake you have made, yet losing you are…a different game you should play.” Digital marketing aint easy. It takes massive amounts of perseverance, ongoing dedication, continual adjustments, and never-ending content creation in order to make sure that you (and/or your Clients) are getting the online conversions necessary to bring home the Jedi bacon. A lot of time is … [Read more...] about Three Yoda Quotes Guaranteed to Make You a Digital Marketing Jedi
When doctors make mistakes
Sipping on a cup of coffee on a Wednesday morning in the lounge of the local bowling alley last summer, surrounded by shop keepers and insurance salesmen and other small business owners, I hand out my business card. Most of these merchants have actual places I can visit, while all I have are pages they can stop at. It’s a meeting of the local Main Street Association, and most of the attendees are located on Main Steet. I’m less than a block from Main Street, but I might as well be miles away. I have no receptionist. I have no sales counter. There’s no waiting room or window display or open sign. I’m an online business person, and my web site is the portal people use to enter my business. I’m at the meeting because I’m interested in my community, and I’d like to volunteer my services to help the local merchants learn more about the online world, and how it can help them. But first, I have to get them to listen to me, to trust me as someone who … [Read more...] about Making a Good Impression With About Us Pages
Google Maps and its Local Business Center continue to be the ugly warts on Google’s otherwise smooth surface. But rather than the long-running problems with mapspam and hijacked listings, the latest sore spot appears to be an internal problem with Google’s apparently unsophisticated (or perhaps over-complicated?) database systems. Mike Blumenthal points out today that Google is merging the listings of businesses who happen to have similar addresses or phone numbers. Here’s one example Mike shares: Mike explains Google’s situation like this: “Despite having the Local business Center to provide authoritative information to a business listing, Google for a number of reasons and in a number of situations has always merged some business records inappropriately. The merged records will take on parts of one record and parts of the other in a somewhat willy nilly fashion, the url of one business and the telephone number of the other for example.” On the … [Read more...] about Is It Time To Send Google Maps Back To The Drawing Board?
Every week, our support team at BrightLocal fields numerous questions from our customers about how best to conduct a local search audit. The questions range from the type and quantity of data to include, to what processes and tools can be used to speed up the audit. This topic is well covered on many blogs, but I want to share my thoughts on the why, how and what of conducting a winning audit. Why Do You Want To Do An Audit? SEO is a journey, and any seasoned traveler knows that all successful journeys start with detailed planning. Conducting a search audit tells you where you are today, where you need to get to, and what route to take to get you there. Sure, you can still be successful without planning — but it takes a lot more effort. Plus, you’re more likely to make mistakes and waste time focusing on areas that won’t deliver the improvements you’re looking for. Be Clear On The Objective Of The Audit Conducting an effective search audit isn’t a … [Read more...] about How To Conduct A Winning Local Search Audit
I get incredibly annoyed when I receive an email offering SEO services, especially when the sender notes that he or she has looked at my site, checked my rankings and can tell me why I’m doing so poorly in Google. If you’re an SEO, I’m sure you get tons of these emails, too. While I know that it’s just automated spam, I’m still offended. This type of email clogs up inboxes and likely prevents legitimate outreach requests from being read. Since our main method of developing links involves email outreach, this poses a serious problem for us. I’m not trying to slam automation at all here, either. It definitely has its place, and in many cases, it can be used very well. But this is a perfect example of automation at its worst. Just slap in some email addresses and spam us all. Send us enough spam in one day, and we’ll delete anything that doesn’t come from someone we know. My number one rule for my link team is this: check the target site. If … [Read more...] about Manual link building’s 7 worst outreach offenses