Google’s anticipated program to promote local service providers in search ads is coming out of the woodwork. The company has confirmed a beta test for the program just launched in the San Francisco market. Buzzfeed first reported the home services solution was in the works in April. Taking on the likes of Yelp, Angie’s List and Amazon Home Services, Google’s home services ads promote pre-qualified home service professionals and enable users to submit requests to the providers straight from the search ads. Pete Meyers of Moz tweeted a screenshot of the test on Wednesday. I am seeing the ads on some searches for “San Francisco plumber” and “San Francisco locksmith,” the two services included in the beta. For comparison, below is a typical desktop search results page for “San Francisco plumber.” Local Google My Business listings, which are free for businesses, are located at the bottom of the screenshot in this case, and a Google Maps … [Read more...] about Google Home Services Ads For Locksmiths, Plumbers Hit San Francisco Market
When homes lost
In recent iterations of Facebook’s targeting tool, precise interests and long-tail “keywords” have become more and more elusive, replaced by behaviors (third-party targeting) and categories, which at times can be ambiguous or (WAY) too broad. In this edition of the Psychographic Targeting Hot House, aimClear’s Senior Creative Strategist, Merry Morud, reveals how to dig up more precise targeting variables like a dog seeking a long-lost buried bone. Just as a dog’s acute senses help it unearth buried treasure, this seven-year Facebook targeting veteran has a sixth sense for excavating more targeting than most. While Facebook doesn’t necessarily use “keywords” per se, for the sake of simplicity, in this post, we’ll use the term “keyword” to describe targeting variables such as interests/job titles/categories/workplaces and so on. Facebook Jumped The Shark On Drop-down Suggestions? In some accounts, Facebook has rolled up: … [Read more...] about [Secret Revealed] Unearth Lost Facebook Targeting
I started my business right about the time Google did. I wish I could say Google and Pole Position Marketing shared the same growth trajectory… …but sadly, my dream of buying super-soldier robot armies is yet to be realized. This story isn’t about me, however. It’s about these people: Andy and Shirley started their battery company after Andy developed an allergic reaction to the resins he used at his previous company. That company sold, giving the Andersons enough money to live on while they started something new. Enter a vehicle maintenance products company called Unique Maintenance Products. Andy started selling products such as fuel additives and alarm systems at trade shows and large swap meets across the country. Eventually, he worked his way into selling battery chargers for cars and motorcycles along with the accessories. He then added motorcycle and off-road vehicle batteries as well. About 16 years ago, Andy asked me to build him a new website that … [Read more...] about How I Lost My Clients Their #1 Ranking And Their Profits Exploded Overnight!
I’ve been checking each week since the deal was announced in November to see if Google would finally do as I expected, try to prompt those using Firefox to change back from Yahoo to Google. Yesterday evening, it finally happened. When I used Firefox on a Windows 10 Lenovo laptop, I got this message: You can see up at the top, a message saying: “Get to Google faster. Make Google your default search engine” along with “Sure” and “No thanks” options. More commonly, there’s a message encouraging Firefox users to change their homepage: “Come here often? Make Google your home page,” is the message, with “Sure” and “No thanks” options. I got this message when using Firefox on a Microsoft Surface Pro 3 running Windows 10, a Lenovo desktop running Windows 8.1 and another Search Engine Land editor got it even though his homepage was set to Google Translate. The messages did not appear for me when using Firefox … [Read more...] about Google Suggesting Firefox Users Change Their Search Engine & Home Page
Windows Phone User? No Google Maps For You! To recap briefly, some Windows Phone users started reporting (as covered by The Verge) that they were unable to reach Google Maps using the Internet Explorer web browser on their phones. They got redirected instead to the Google home page. Google initially suggested (as covered by Gizmodo) that this was because Internet Explorer on Windows Phone wasn’t a WebKit-based browser and so Google Maps wouldn’t work for it. Google later added (as covered by The Next Web) that it was redirecting people on Windows Phone devices because of this incompatibility, but Google said this would soon change, since the latest version of Internet Explorer for Windows Phone was now apparently Google Maps-capable: Google sent us the same statement that The Next Web received, which says: We periodically test Google Maps compatibility with mobile browsers to make sure we deliver the best experience for those users. In our last test, IE mobile still did … [Read more...] about The Strange Explanation Of Why Windows Phone Users Lost Access To Google Maps