Ready to turn your phone into the Facebook Phone? Now you can, without having to buy a new device — as long as you own one of a short list of selected phones and download the Facebook Home app from Google Play. The app is listed here within Google Play and should work for at least these devices: HTC One X HTC One X+ Samsung Galaxy S III Samsung Galaxy Note II It may work for phones beyond these. During its press conference last week, Facebook said Facebook Home would work for devices running the “Ice Cream Sandwich” version of Android (4.0) and the latest version of the Facebook app. Having said that, when I did the install, I only saw it listed as available for my Galaxy S3. It wasn’t available to install for me Galaxy Nexus and Nexus 4. If you can’t run Facebook Home, The Verge notes that Facebook Messenger for Android has been upgraded to use “Chat Heads,” a major feature of Facebook Home. That makes it an … [Read more...] about Facebook Home Arrives On Google Play
When homes were built
Podcast: Download Subscribe: iTunes | Android | RSS Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In today’s episode, author of books like Trust Me, I’m Lying: Confessions of a Media Manipulator, marketer, and entrepreneur Ryan Holiday joins SEJ Executive Editor, Kelsey Jones, to talk about the surprising benefits of writing on what you’re passionate about. They also talked about how marketers can build genuine relationships with their audiences without thinking of sales as their top priority. Here are a few transcribed excerpts from the discussion—make sure to listen to the podcast to hear everything: Building a Genuine Email List I think everyone wants to have a platform, but they usually want it right when they need it, and they don’t take the time to make it in advance. I was thinking, what would be something that I could offer of value to people, that was consistent with what I was interested in—consistent with … [Read more...] about #MarketingNerds: Why Ryan Holiday Built a Genuine List
On the first full day that we had a Google Home in our house, we interacted with it 473 times over the course of the day. Four hundred of those were my two-year-old asking it to play “Cherry Bomb” by The Runaways, followed by his mother or me interrupting with, “Hey Google! Stop!” (Look, I love that song, too, but enough is enough, you know?) The point is, watching the way that my family interacts with the device, and how often they interact with it, I’m more inclined to believe the forecast that sales of Amazon Echo and Google Home type devices will go from 1.8 million this year to 15.1 million in 2020. Have you seen this demo video from Google I/O?: It really can do all of those things, like turn on your lights and help you plan your day. There are many times where it gets stumped and says “Sorry, I’m not sure how to help with that,” but not nearly as many as Amazon Echo, as you can see in Danny Sullivan’s review. For the most … [Read more...] about SEO without SERPs is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.
What started with Siri in 2010 is quickly leading to an age where consumers engage with the internet using only their voices, in much the way Captain Picard engaged with the computer on the USS Enterprise. Google’s foray into voice search has been calculated and planned for years, according to Google CEO Sundar Pichai. It currently appears to be based on a closed system owned and overseen by Google, not on an open system like the trillions of websites that populate the internet are built on (i.e., HTML). I predicted this eventuality more than two years ago, after the Nest acquisition. These are the problems and challenges brought by Google’s new assistant that marketers and SEOs alike need to be aware of. Google I/O 2016 announcement On May 18, 2016, Google announced Google Home, a speaker that houses the new Google assistant (Yes, it’s Google assistant with a lower-case a, not Google Assistant) platform and that resembles the Amazon Echo. The Home device seeks to … [Read more...] about What marketers need to know about Google assistant and Google Home
Content. Content. Content. SEO’s hammer clients with pleas/prayers/entreaties to produce content. Writing, videos, images, audio, sanskrit, I don’t care; just please, for love of all that’s right and good, produce something. Clients respond: I don’t have time. I can’t write. I hate writing. Our partners won’t let us publish anything. The branding team will veto us. The CEO has to approve every word we publish. And the SEO campaign sputters and fails. The SEO can build links and optimize existing pages, but if the site’s stagnant, someone, somewhere will grow their site and beat you to number 1. So you’re stuck. Produce content or die. And it is hard work, no doubt about it. You can make life a little easier, though, by learning to recycle and reuse content. Chances are you’ve got lots of great content, begging to be published online, in your office. You’ve just been looking at it so long you no longer regard it as a potential … [Read more...] about Go Green Or Go Home: Recycling Content For SEO