In early March, Matt Southern was one of the first to be in the “know” of a new, in-app feature of Instagram: Local Business Profile Pages.I highly recommend taking reading that article, as he does a great job explaining the earliest example and insights into this new feature in the Instagram library.These local business pages are essentially the equivalent of if Google’s Local Knowledge Panels and Instagram had a lovechild. Much of the information displayed is not unlike what you would find on a Google My Business account.Before you go scrambling to your Instagram to claim your business’ local business profile page, this is far from an official release. Not every user is even able to see, much less claim, a local business profile on Instagram.That said, they are definitely coming and these small leaks confirm that.While we may not be able to play with our own local business profile page yet, there’s a lot that we can do to prepare for the time when this … [Read more...] about How to Prepare for the Boom of Instagram Local Business Profile Pages
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Maintaining a website is hard work, and to do it right, you have to be skilled in many things: writing, editing, SEO, marketing (if you own a business) and perhaps even a bit of coding, to name but a few. But that’s not all. If you handle and collect the data of your site’s visitors, you should also familiarize yourself with relevant laws on data protection and privacy. In April 2016, a new regulation on privacy and data protection was adopted by the European Parliament and the European Council. After a transition period of two years, the General Data Protection Regulation (GDPR) will become enforceable from 25 May 2018 onward. This means you can get a fine if you don’t comply with the GDPR. It’s important to note that the GDPR doesn’t just apply to organizations located within the EU. It also applies to organizations located outside of the EU, if they offer services or products to, or monitor the behavior of people residing in the EU. The consequences of … [Read more...] about Ask Yoast: Preparing for the General Data Protection Regulation (GDPR) • Yoast
When it comes to Web marketing strategies, sometimes it's difficult to know where to start. A question we hear often is: Should I start marketing my website with search engine optimization (SEO) or pay-per-click (PPC)? The response from our three in-house experts was unanimous! You need both. Here's why... Stoney (@StoneyD): While both SEO and PPC results are displayed on the same search results page, they operate very differently (and independently) from each other. PPC can be set up much quicker and get results sooner than SEO can. But don't let that make you think you'll "instantly" get ROI out of it. PPC takes optimization before profits are secure. SEO, on the other hand takes along longer to work. My suggestion is, if you can afford it, get started on PPC right away to start bringing in profits sooner. While the PPC campaign improves, be working on the optimization of your website, targeting keywords, building links, growing your social base and improving conversions. Craig … [Read more...] about Q&A: With Online Marketing, Should I Start with SEO or PPC?
This subject is worthy of perhaps a 10,000 word New Yorker article. But this will just be a relatively short post based on some thinking following a meeting with Netvibes CEO Tariq Krim in San Francisco the other day. Google has been dubbed the “start page for the Internet.” Cynics would protest that it’s become a kind of toll-booth. But that exalted position most recently enabled Google to turn in a stunning $3.2 billion quarter. The Internet (and search in particular) is more dynamic and arguably more competitive than any other industry. Even so, it is very difficult to predict (or perhaps even imagine) an online future that looks very different than what exists today or one that doesn’t rely heavily on search. Of course, we can make certain bland statements like “wireless may be disruptive” or “the Internet on TV will look very different” or “Metaverses could change everything.” But a “post-search” future may … [Read more...] about Will Google Remain ‘The Start Page For The Internet’?
Something big is happening to link building. Hummingbird might have been the writing on the wall signaling more changes to come; but, we still have no idea what those changes will actually look like. Will links be less important in 2014? Is it possible that they could go away? Should I start link building, stop link building or just focus on social? Debates about the death of link building will rage on; but, how does one prepare for the unknown? Above & Beyond PageRank — Intrinsic Link Value Before Google came along, links were still valuable (good links, that is), and there’s no reason to believe that the intrinsic value of links will cease to exist if Google drops their measurable SEO worth. What I’m saying here is that if links were to drop out of the algorithm completely, that wouldn’t make links obsolete. The systems, processes and best practices we have in place for “link building” could still be quite valuable. The best link builders build … [Read more...] about Preparing For The Link Apocalypse That May Or May Not Be Coming