With the community at large acting as a form of human filter on what is most important, there is an opportunity to sculpt the relevance of your business to your potential customers. To see this in more detail, check out this post on the subject from Dan Cristo, the Director of SEO Innovation at Catalyst Online. … [Read more...] about Start preparing for Social SEO now
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Reach Planner, a New AdWords Tool for Video Ads Google AdWords introduced a new tool called “Reach Planner”. The tool is aimed at advertisers who are placing their bet on video content. With the help of Reach Planner, advertisers will now be able to forecast the reach and frequency for YouTube and other Google’s video partners from more than 50 countries across the globe. By indicating the ad campaign goals, budget range, and ad preferences, advertisers will get some information on what formats are more suitable in their particular case and how to efficiently divide up the budget for better results. The new tool is now in beta. To get access, you have to get in touch with Google AdWords representative. … [Read more...] about Google News Digest: New Video Ads Tool, Gmail Redesign, and GDPR Preparations
Manage negative keywords, so you can avoid spending money on the keywords that are driving clicks but are not relevant to your business. Watch for poor-performing campaigns, ad groups and keywords, and consider cutting any out that aren’t showing a return. Manage site exclusions if you are advertising on the Google Display Network, so your ads don’t show up on irrelevant websites. Perform bid optimization to ensure your ads are claiming the position in the search results you’re after (first position, second position and so on). … [Read more...] about 3 ways in-house do-it-yourselfers can prepare for PPC management
Have your unicorn run these accounts — their deep understanding of the market will help them speak to audience members in language they can really relate to. … [Read more...] about Kick Start Your International Marketing With Content
For E-commerce sites, product videos can be a great link bait. Users are most willing to share videos that are sharing the steps telling them exactly how to use a product. Product pages which are one of the most hard to link content can eventually raise its chances of getting linked to simply by adding videos in them. … [Read more...] about How to Produce Content That Starts to Generate Backlinks Almost Instantly!