These “content thieves” are able to do damage to the original site’s rankings, causing a loss of search visibility, potential sales, and leads. The examples here call into question the effectiveness of Google’s handling of content scrapers. At the moment, Google seems to be unable to recognize the original source of content consistently. This is a real problem for content creators. In advance of Pi Datametrics’ talk at last week’s Brighton SEO conference, we devised a test to see how easy it was to disrupt another site’s rankings by copying their content. In this post, I’ll look at the results of these tests and discuss what publishers can do to combat the problem. Note: these examples are from Google.co.uk. Can Copycat Sites Outrank the Originals? The original idea for the test came when Pi Datametrics noticed the volatility of a client’s search rankings. After some investigation, they found the cause was content thievery. Example … [Read more...] about Is Your Content Working Better for Someone Else?
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Last week, I presented at The New Jersey Communications, Advertising and Marketing Association (NJ CAMA) about how to avoid SEO disaster during a website redesign. Specifically, I covered how to avoid losing a majority of your rankings and organic search traffic when redesigning a website or migrating to a new CMS. During my career, I’ve unfortunately had to help companies who didn’t take the necessary precautions before redesigning their sites, and ended up paying a heavy price. For example, some companies lost 60-70% of their natural search traffic after a redesign or migration. After the presentation, I received a lot of questions about the subject overall, but there were several topics that stood out (and seemed to strike a nerve). That got me thinking about how many other people were also confused and concerned about those hot topics. So, I decided to write this post to cover some of the top things you should be doing SEO-wise when redesigning your website. Since I … [Read more...] about How To Avoid SEO Disaster During a Website Redesign – Top Marketer Concerns
What if I told you that you could triple your traffic, without coming up with any of your own ideas, just by getting faster at publishing your content? Is that something you might be interested in? Well, you can! And the process is incredibly easy and useful to your content strategy. Consistent idea generation for website content can be challenging. In fact, 50% of marketers say they have trouble simply coming up with enough ideas to fuel their content strategy, according to a survey by Kapost. There are a lot of shortcuts out there for coming up with more content ideas, such as curation of other people’s content or even repurposing of your own content into a new format. The benefit of live-blogging, however, is getting in front of an audience that is already online and engaged. This creates the potential for spreading your content to a wider audience, faster. There are three ways to create a high amount of impact, quickly with real-time blogging. 1. Live-Blog at Conferences and … [Read more...] about 3 Ways Real-Time Live Blogging Can Boost Your Traffic
Welcome to the conclusion of my eight-part series on brand bidding. If you’ve stuck with me this far, you’ve seen why brand bidding deserves the 10,000+ words I’ve written on the topic. As an ad monitoring platform with global reach, The Search Monitor (disclosure: my employer) is privy to a wealth of performance data on brand bidding. We’ve had two major “aha” moments lately: The top PPC performers are vigorously defending their branded terms, while simultaneously bidding smartly on others’ branded searches. Many marketers pay little attention to their own branded searches and are outright missing opportunities to bid on their competitors’ branded terms. Before we introduce today’s topic, let’s review what we’ve discussed so far: Part 1: How We Got Here. A nostalgic walk through the history of PPC bidding, starting with the good old five-cent click days. Part 2: Value of Keywords. Filled with juicy stats on the … [Read more...] about future of brand protection (part 8)
Yelp may once again feel Google is robbing it of its fair share of search traffic, with a study that’s been leaked to TechCrunch to prove it. A close read of that study actually shows that it proves the opposite — or at least, that it’s certainly not as damning as it sounds. Leaked Documents Show How Yelp Thinks It’s Getting Screwed By Google is the story over at TechCrunch out today with the study. I’ve taken my own headline from that to do this contrarian view. Let me say from the start that Google does a lot of things that I think puts it in conflict with publishers. How Google Went From Search Engine To Content Destination is a story I did about two years ago getting into this in more depth. The story I’m writing today isn’t to say that Google is innocent of conflicting its role of being a search engine with that of being a destination. Rather, I’m just looking at the study’s allegations in particular. If we’re going to … [Read more...] about Leaked Documents Show How Yelp Thinks It’s Not Getting Screwed By Google