“Latin America” is a term that identifies the countries throughout the Northern, Central, Southern and Caribbean Americas where Romance languages are the primary tongue, which counts a combined population of about 600 million people. LatAm is also home to a regional economy of $6 trillion (World Bank figures for all countries) and an e-commerce industry that’s valued at $88.3 billion in 2015 and growing by 24.2% annually (eMarketer study). When it comes to Latin America’s status among digital marketers, one major theme rings out: Latin American customers cannot be ignored by any business that is serious about international growth. Part 3 of the cross-border series for search marketers provides several useful learnings to consider when establishing a Latin American strategy, from opportunities to challenges and beyond. While Latin America encompasses more than 20 countries, one thing to know is that there is a sizable discrepancy between the two major leaders … [Read more...] about Landing An E-Commerce Strategy In Latin America
When was homes england established
Early last century, Albert Einstein turned the world of established physics upside down when he introduced his theories of special and general relativity. Newton’s Laws, which had successfully driven the work of physicists for hundreds of years, were usurped by Einstein’s new theories. At the heart of Einstein’s FIELD theories, which describe space-time, was his famous formula: Okay, maybe you’ve never seen that before, but it is famous among theoretical physicists and cosmologists. The lambda, (Λ) is the cosmological constant, which we’ll touch on later in this article. Einstein’s most famous formula is, of course, E = mc2 which describes the conversion of mass to energy, as in that which happens in an atomic explosion. It took the world of physics years to figure out what Einstein was even talking about, and then even more years for experts to work out whether he was right or wrong. As it turns out, Einstein was more right than wrong. … [Read more...] about Enhanced Campaigns: Google’s Grand Unification Theory
English-speaking marketers who are about to take their first steps in international markets frequently want to know if they can “get away with” using English keywords in their early paid search campaigns. At first sight, this appears to be a question which is seeking a “get out of jail free” card—in other words I’ve been landed with an international project but I don’t know where to start and would rather do it the simplest way I can. But wait, there’s more to it than that. The relationship between languages, people and the development of new ideas has a lot to do with how keywords are formed. First, no languages are an island and in fact never have been. Where I live in the UK there are many towns with Danish origins from the days of the Danelaw when the Danes ruled this part of England—places such as Wetherby or Thorpe Willoughby. By that stage the Romans had already been here and left their Latin mark on the … [Read more...] about Beware English Keywords That Aren’t Really English
With nearly 80 percent of all social media engagement happening through mobile phones, marketers can now effectively leverage location data when users geotag their social posts. And, with innovative image-recognition technology like Chute and Sysomos Gaze (disclosure: client), we also have the capability to recognize and analyze imagery posted on the social web. While location-based tagging has existed for a while, the existence of more visual data (images and videos) has increased the willingness of mobile users to post and geotag their posts at a much greater volume than in the past. Back in December, I wrote a post on the Waze Ad Blog talking about marketers using third-party data sources like car-buying day/time trends to power their location-based marketing efforts. This kind of alternative thinking not only promises to provide a leg up on the competition (who restrict themselves to more traditional data sources), but it can also provide new partnership opportunities and marketing … [Read more...] about 3 ways your business can leverage third-party location data
Quite a bit! After a trek across the pond and some time spent in a pub in Northeastern England, Site Logic Marketing's Matt Bailey offers up an excellent article this week that draws a poignant analogy between social media marketing and the traditional English Pub. Matt writes: I recently came back from an extended trip to England, where my wife and I spent some time in Northern England with Mike Grehan. Mike is incredibly passionate about living in Newcastle, and should be knighted as an evangelist for Northeastern England. Visiting Mike's pub was probably the most enjoyable experience I had. Not in the least of which was the glorious fish 'n chips and sticky pudding. It was one of the best meals I had that week. The English pub is nothing as it is imagined in the States. Many of my observations about the pub were remarkably similar to the concept of Social Media. Of course, this could just be the nerd in me, contrasting every "real" experience with online behavior. Focusing in … [Read more...] about What Do An English Pub and Social Media Have in Common?