Content. Content. Content. SEO’s hammer clients with pleas/prayers/entreaties to produce content. Writing, videos, images, audio, sanskrit, I don’t care; just please, for love of all that’s right and good, produce something. Clients respond: I don’t have time. I can’t write. I hate writing. Our partners won’t let us publish anything. The branding team will veto us. The CEO has to approve every word we publish. And the SEO campaign sputters and fails. The SEO can build links and optimize existing pages, but if the site’s stagnant, someone, somewhere will grow their site and beat you to number 1. So you’re stuck. Produce content or die. And it is hard work, no doubt about it. You can make life a little easier, though, by learning to recycle and reuse content. Chances are you’ve got lots of great content, begging to be published online, in your office. You’ve just been looking at it so long you no longer regard it as a potential … [Read more...] about Go Green Or Go Home: Recycling Content For SEO
Where are homes cheap
As the price of gasoline is speeds toward $5.00, it’s no surprise that tools helping consumers find less expensive gas are gaining visibility and popularity. Search Engine Journal and Google Maps Mania both have had nice roundups recently. Below, a look at some of the tools from them plus some additional ones and whether the search engines are missing out by not doing more. Gas Price Resources GasBuddy is a long-standing resource for checking on gas prices. Coming to the home page, you can see which US state has the lowest prices (right now, Missouri at $3.83) or the cheapest US city (Wichita at $3.75). Color coded maps also show highest prices (green is highest — I think it should be red). Using the search box, you can enter a city, state, or ZIP code to get local information. I tried for 92663, a Newport Beach ZIP code. Looks like I’ll be paying $4.39 at the lowest in the area. Getting me the local information also jumps me to a different site — … [Read more...] about Looking For Stations With Cheap Gas Prices? Search Tools To The Rescue!
Almost 4 million people work from home at least half of the time, according to FlexJobs research. A majority of managers report that telecommuting employees are actually more productive when they work from home. Not only are remote workers more efficient, but 82% of telecommuters report feeling less stress – which led to higher morale and lower absenteeism. It’s a great option for companies, employees, and the environment. But working from home presents its own challenges to employees – from physical and mental health to work and professional obstacles. Here are some tips to help you feel more productive when you telecommute and to keep your body and mind healthy. Create a Schedule 1. Establish a Routine Part of what makes working from home so freeing is being able to establish your own schedule. There’s so much agency in feeling like you can do what you want when you want. Remember back in college when you had two classes a day and spent the rest of the time … [Read more...] about Working from Home: 31 Tips to Be More Productive & Successful
The Twitter social networking and micro-blogging service was launched only two years ago, but it’s rocketing up in usage numbers quickly, and it seems likely to turn red-hot. Many companies are rapidly cluing into the promotional value, but smaller businesses appear slow to hop on the bandwagon. Here are a few tips on leveraging Twitter to help your locally-oriented business. As oft pointed-out among search marketers, Twitter links do not pass “link juice”—that is, they don’t transfer PageRank value from Twitter to linked-to sites. Even though links in Twitter are nofollowed, there still could be some small value in real ranking terms, according to the theory that “citations” or “references” appear to sometimes help improve rankings in local search. So, at the very least, it’s a good idea to claim a profile in Twitter and link back to your business site. But, the larger value of Twitter to your company may be in terms of … [Read more...] about Harness The Power Of Twitter For Local Marketing
It’s so easy. Just create amazing content consistently and you’ll be rolling in traffic. I’m kidding. Even if you know what you’re doing, content marketing takes a lot of work. But it can pay off in a big way. For example, Kraft’s ROI from content marketing is four times better than any other form of advertising. Look around online, and you’ll quickly discover that they are not alone. You don’t even have to go further than here. I’ve used content marketing to grow KISSmetrics, Crazy Egg, and now Quick Sprout to well over 7-figure (annually) businesses. I typically get around 100 comments on posts and over 1,000 social shares within days on just Twitter and Facebook alone. Now, it’s taken me years to get here because content marketing takes patience and consistency. But another thing it takes is a budget. If you’re doing content marketing effectively, you’re creating some really valuable next-level content. And if … [Read more...] about How to Make Content Marketing Work for Small Budgets