I saw an interesting question about the location, directory, the XML sitemap is placed in. Does that matter to Google, and if so how? John Mueller from Google responded that it depends.John said on Twitter it depends "on how they [the sitemap files] were discovered." He said (a) If submitted via anonymous ping, they're only valid there & lower levels and (b) If you submit them through your Search Console account, they can be valid for any verified site or part of a site.Here are the tweets: Let me show you the video embed at the start time, which was from 2017 and started at the 6:26 mark:Here is the transcript:I have a new site map for a subdirectory. Does it matter if I tell Search Console the file is in the root of the subdirectory or in the root of the entire domain? Also, how long does it usually take for Google to crawl it? It's been a few days now, and I thought Google was faster.If you have a site map file and it's in a subdirectory, then, by default, that site map file … [Read more...] about Google: Does It Matter Where Your XML Sitemap File Is Located?
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Summer 2016 seems like a lifetime ago, doesn’t it? Barack Obama was president, the Chicago Cubs were carrying on their 108-year losing streak and swimmer Ryan Lochte was busy fabricating a story about getting robbed at gunpoint while representing the US at the Rio Olympic Games. One of the biggest digital stories to come out of last year was the meteoric rise of Pokémon Go. The mobile game brought augmented reality (AR) to the masses and effectively demonstrated the technology’s potential as a new platform for customer engagement. Pokémon Go disappeared from the limelight almost as quickly as it appeared, solidifying its place as a pop culture curiosity that will almost certainly be covered in an “I Love the ’80s”-esque retrospective 20 years from now. Pokémon Go’s story may be over for most, but what about its underlying technology? How has that fared over the past 12 months? Well, augmented reality isn’t just for … [Read more...] about Augmented Reality: Where are we now, and what does it mean for marketers?
Social media presence is a great opportunity for business owners to reach out to their target audience on a regular basis. Be it a big brand or a startup, social media marketing is imperative to build brand awareness around your products and services and no one can deny the vital role it plays in the contemporary marketing landscape. According to a Pew Research Center report, 74 percent of total Internet users are on social networking sites as of January 2014 and the number is steadily growing. Considering the chunk of potential customers these platforms hold, it is understandable why brands are going crazy about social media. However, you need to get off on the right foot or you could do more harm than good to your brand’s reputation. When a Social Media Campaign Goes Wrong There scores of examples of corporate social media campaigns going wrong, but McDonald’s #McDStories campaign is possibly one of the worst. In 2012, McDonald’s hashtag campaign became a bashtag … [Read more...] about Where are Some Entrepreneurs Going Wrong?
The keynotes at Google I/O — Google’s developer conference — are always filled with such promise. Google TV, Google Wave, music in the cloud! But the products themselves haven’t always gone on to meet expectations. With Google I/O 2011 beginning on Tuesday, here’s a look back at what’s happened with past keynote product graduates. Google I/O Class Of 2008 I didn’t attend the very first Google I/O, held May 28-29 2008. In fact, I don’t even remember much of it from the regular Google coverage that we do. Looking back on the TechCrunch coverage, a Wikipedia round-up and some checking against the official Google Blog, the Google I/O Class Of 2008 appears to have been Google Gears becoming just Gears, Android being shown on a handset, Google Friend Connect, and the Google App Engine opening to anyone. Google Gears: Dead Gears effectively died in February 2010, when Google made it official that building browser/cloud-based apps with HTML 5 … [Read more...] about Where Are They Now? Products Announced During Past Google I/O Keynotes
Two months ago, the internet blew up over Google AMP (Accelerated Mobile Pages). And, just when you thought you passed the Structured Data Testing tool and implemented your AMP HTML file extensions perfectly, you realize your AMP pages are not showing up in the search results. Are you asking: Where are my AMP pages in the search results? Does AMP happen in real-time? Or, does it take a few hours for Google to index your AMP pages? Well, take comfort in knowing you are not alone. Yep, the SEJ team is right there with you. In true early adopter fashion, SEJ launched our AMP pages on March 29. Since the launch, we have seen traffic to our AMP pages spike from 50 to 700 sessions. High-fives all around! So, it’s no wonder that only 25% of SEO professionals have taken steps to implement AMP. And, while there may be more legwork involved in creating AMP pages, Google has created a new problem: With countless hours spent, it’s hard to know when and where your AMP pages exist in … [Read more...] about Where are My AMP Pages in the Search Results?