Managers of large AdWords accounts, rejoice! Google recently added the ability to perform bulk uploads using AdWords scripts. This means you can apply massive changes to your MCC without having to write the logic yourself or log into each account you manage. To learn more, check out the AdWords help section on bulk uploads. Not only does this save you time, but it also solves a long standing issue with scripts: creating campaigns. Using the bulk upload feature and a simple spreadsheet, you can create as many campaigns as you want. By combining Google Drive and AdWords scripts, we can build an easy system that allows us to automatically apply changes to our accounts using CSV files. If you are not using Google Drive on your computer, now would be a good time to download and install it. The scripts shown here will still work if you don’t, but it makes opening and updating the CSV files on your computer much easier. The first thing we are going to need is a simple folder structure … [Read more...] about AdWords Scripts Bulks Up With Bulk File Uploads
Where are outlook pst files stored
In my last column, we talked about why website load speed matters and how important it was for online retailers. Guess I touched a nerve. I got more emails and phone calls about that one than any other column I’ve written! Load speed issues affect all websites, but we’re retailers, so today, I’ll cover some retailer specific issues that didn’t fit in last month’s column. I reduced my homepage bounce rate to 15% last month using the following method. Load Speed Is A Big Deal, But Now What? Here’s how I worked on the load speed issues for my stores: Set a baseline for site’s current condition Determine acceptable load speeds for different types of pages Make sure hosting and files load fast Measure load speed monthly and track results 1. Set A Baseline For Your Store Start with your homepage because most folks enter there Next, measure at your top 20 entry pages Then, look at your top 20 best-selling product pages Look to Google Webmaster … [Read more...] about 12 Step Program For Improving The Load Speed Of Online Stores
The major search engines have announced an update to the sitemaps.org protocol which enables site owners to store their XML Sitemap files in any location — even on a different domain than the one referenced in the Sitemap. This will be a welcome change for those who manage multiple domains and would like to keep all Sitemap files in one place, as well as for those who would like to store their Sitemap in a location other than the root. The only caveat? You have to be able to edit the robots.txt file of the domain the Sitemap file references. The search engines made the announcement today on the Search Engineers Q&A panel at SMX West. Below, more about how this works and how to implement it on your site. Historically, your Sitemap file had to be stored in the same location as the URLs listed in that Sitemap. For instance: http://www.example.com/sitemap.xml could include:www.example.comwww.example.com/folder1/page1.htmlwww.example.com/folder2.page1.html But it could not … [Read more...] about You Can Now Store Your XML Sitemap Files Anywhere!
An estimated 240,000 ecommerce stores use Magento for their online operations, which accounts for nearly 30% of the ecommerce platform market. Unfortunately, this not only makes clear that Magento is a worthwhile program, it makes clear something else: It’s a focus area for cyber criminals across the globe. Add to this the fact that it’s an ecommerce platform, and it’s clear how critical security for any Magento e-store would be. Magento keeps on releasing security patches to keep client websites secure; however, the responsibility of doing everything possible to secure your Magento store also rests with you, the customer. There are several customizations, security settings, and additional best practices that you need to be aware of in order to make your Magento based e-store secure. This piece will run through 10 tips that can help you make your ecommerce store more secure than before. From very technical suggestions to secure your admin access, to general … [Read more...] about 10 tips to make your Magento online store more secure
Magento is a wildly popular open-source ecommerce platform that’s ranked the second most utilized ecommerce solution globally.As with many website platforms, Magento comes with a large amount of customized features allowing their customers to create their online store the exact way they need it.Naturally, with so many customization options, setting up your store for SEO success can be a daunting process.Follow this list to learn exactly what you need to do to make your Magento-powered site SEO better optimized from the start.1. Enable & Configure SEO-Friendly URL StructureEvery URL on your site should be unique, easy to read, and SEO friendly.Don’t let Magento create your URLs for you; they aren’t going to optimize them correctly. Instead, review every page URL and ensure that it’s:Short.To the point.Simple to understand.Remember, the idea is for people to easily be able to type the URL into a browser by hand and reach the page they’re looking for.If … [Read more...] about Magento SEO Checklist: 6 Essentials When Setting Up Your Store