Apple has been waging a proxy war with Google and Android through its global litigation with Samsung. Now the companies will be directly battling it out in a new action filed by Google subsidiary Motorola before the US International Trade Commission (ITC). Motorola filed and partly won a patent case before the ITC, prior to the Google acquisition. But this is the first case filed under Google ownership. The earlier Motorola ITC patent victory was based on a single claim related to wireless 3G standards. Motorola seeks an import ban on iPhones in that case. A final decision from the administrative body is due this week. It’s unlikely, however, that Motorola will succeed in obtaining that import ban given that the patent in question will likely be deemed a “standards-essential” one that parties are supposed to license on “fair, reasonable, and non-discriminatory (FRAND) terms.” Standards-essential patents effectively cannot be the basis of patent claims … [Read more...] about Google (As Motorola) Sues Apple Over Patents, Seeks US Import Ban On iPhones, Macs
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Most of you probably don't remember or have heard of Direct Hit, it was a search engine from the 90s. It ranked web sites based off of user metrics, mostly based off of how many times a user clicked on a search result. The search engine no longer exists.When I read the story on Cult Of Mac named Crazy iPhone rig shows how Chinese workers manipulate App Store rankings and saw this photo, it reminded me of Direct Hit. How people use to hire cheap labor to sit at a desk with computers around them, clicking on results.The same concept now works with ranking in App Stores. The more downloads an app gets, the better chance it has to rank well. It is not just downloads, but downloads is a major ranking factor there.The Cult Of Mac said, "the alleged price sheet claims that a person looking to get into the top 10 free apps list is looking at spending $11,200. To stay there, they will then need to shell out $65,000 per week."Not bad?Forum discussion at Google+. … [Read more...] about App Store SEO Reminds Me Of Direct Hit Ranking
In my last column, we talked about why website load speed matters and how important it was for online retailers. Guess I touched a nerve. I got more emails and phone calls about that one than any other column I’ve written! Load speed issues affect all websites, but we’re retailers, so today, I’ll cover some retailer specific issues that didn’t fit in last month’s column. I reduced my homepage bounce rate to 15% last month using the following method. Load Speed Is A Big Deal, But Now What? Here’s how I worked on the load speed issues for my stores: Set a baseline for site’s current condition Determine acceptable load speeds for different types of pages Make sure hosting and files load fast Measure load speed monthly and track results 1. Set A Baseline For Your Store Start with your homepage because most folks enter there Next, measure at your top 20 entry pages Then, look at your top 20 best-selling product pages Look to Google Webmaster … [Read more...] about 12 Step Program For Improving The Load Speed Of Online Stores
The major search engines have announced an update to the sitemaps.org protocol which enables site owners to store their XML Sitemap files in any location — even on a different domain than the one referenced in the Sitemap. This will be a welcome change for those who manage multiple domains and would like to keep all Sitemap files in one place, as well as for those who would like to store their Sitemap in a location other than the root. The only caveat? You have to be able to edit the robots.txt file of the domain the Sitemap file references. The search engines made the announcement today on the Search Engineers Q&A panel at SMX West. Below, more about how this works and how to implement it on your site. Historically, your Sitemap file had to be stored in the same location as the URLs listed in that Sitemap. For instance: http://www.example.com/sitemap.xml could include:www.example.comwww.example.com/folder1/page1.htmlwww.example.com/folder2.page1.html But it could not … [Read more...] about You Can Now Store Your XML Sitemap Files Anywhere!
An estimated 240,000 ecommerce stores use Magento for their online operations, which accounts for nearly 30% of the ecommerce platform market. Unfortunately, this not only makes clear that Magento is a worthwhile program, it makes clear something else: It’s a focus area for cyber criminals across the globe. Add to this the fact that it’s an ecommerce platform, and it’s clear how critical security for any Magento e-store would be. Magento keeps on releasing security patches to keep client websites secure; however, the responsibility of doing everything possible to secure your Magento store also rests with you, the customer. There are several customizations, security settings, and additional best practices that you need to be aware of in order to make your Magento based e-store secure. This piece will run through 10 tips that can help you make your ecommerce store more secure than before. From very technical suggestions to secure your admin access, to general … [Read more...] about 10 tips to make your Magento online store more secure