Your Audience’s First Interaction with Your Brand The first interaction with your site is the most critical moment. Users have prior bad experiences that leave them pre-dispositioned to clicking the “back” button. A recent study by the nngroup showed this finding in great detail. They studied the first few seconds of new visitors to a new website. The study showed that users’ hit the back button frequently. This is because they have grown accustomed to poorly designed websites that waste their time. People now understand that a significant amount of the internet is of no use. Their behavior now models it to avoid time traps and bad interactions. They feel it is more efficient use of their time to click back rather than waste time on poorly designed sites. … [Read more...] about Gain Colossal Audience Using New Traffic Sequence
Where are robots used in real life
Design websites and apps with a mobile-first mind frame. Websites need to load quickly and reduce resource requirements. Online content must be easy to navigate, use, and understand. Since more content will be consumed on mobile, your content must be actionable and relevant to the search query. Shorter paragraphs with 2-3 sentences. This makes content easier to scan. Bold important text and ideas to draw the attention of your audience. Plus, when you bold text, you break up the visual appeal of the content. Align text on the left side of images. Depending on your audience, some countries read from left to right. This will make your content easier to understand and help your audience consume the information. … [Read more...] about 7 SEO Trends That Will Make Your Life Better in 2017
Tuesday, July 16th 8:30am–9:30am Breakfast 9:30am–10:00am Building a Discoverability Powerhouse: Lessons from Merging an Organic, Paid, & Content Practice Heather Physioc, VMLY&R Search is a channel that can’t live in a silo. In order to be its most effective, search teams have to collaborate successfully across paid, organic, content and more. Get tips for integrating and collaborating from the hard knocks and learnings of managing an organic, paid and performance content team into one Discoverability group. Find out how we went from three teams of individual experts to one integrated Discoverability powerhouse, and learn from our mistakes and wins as you apply the principles in your own company. … [Read more...] about The 2019 MozCon Final Agenda Has Arrived!
Consider an example from the publishing world. The Financial Times, while working on a new version of its site, ran an experiment to understand how speed impacted user engagement — specifically, the number of articles read by visitors, which is one of the primary ways they measure their success. They then used this data to calculate the impact on their revenue. … [Read more...] about Help! I just launched a new website and my search rankings tanked!
Imagine a site that has built a nice, friendly m.dot implementation. However, the mobile crawler was not seeing this site. Apparently, there was some old cloaking code that served up the old “dumb” phone/feature phone version of the site to the spiders. Yes, they went to the trouble of building a great mobile site and hid it from the spiders. Another site, a software service, had an opt-out page to cancel their service. Somehow, an entire content section of the site had rel=”canonical” links pointing back to the opt-out page (ironically strengthening the one page on the site they did not want users to actually see). On one site we looked at, there was some cloaking logic serving bad rel=canonicals to the crawler. If you looked at the page source from your browser, the rel=canonicals looked fine. To catch this, you had to compare the rel=canonicals in Google’s cache to what was on the user’s page. … [Read more...] about SEO Disasters: Preventing The Unthinkable