A trial of Google Home Services (GHS) ads on mobile is the clearest sign yet that Google intends to roll the GHS beta program out to the mobile platform and an insight into how it might look when it happens. Google has been running a trial of Google Home Services (GHS) ads on mobile. GHS results have been spotted – revealed below – in mobile searches for tradesmen in San Francisco and Sacramento, during October. The subsequent disappearance of the ads come November show this was just a trial. But it is the clearest sign yet that Google intends to roll the GHS beta program out to the mobile platform. Plus, if this format is a good indication of the real thing, the format will look very different on mobile to what we are currently seeing on desktop. Experts privy to Google’s plans have been sworn to secrecy, so we can only speculate on when (not “if”) Google will finally roll out the GHS beta to mobile search and what format it will take. But this does look … [Read more...] about Google Home Services ads come to mobile search (then disappear again)
Where is homes beach
In our last column we asked: Has Google killed mobile organic search? In this column we consider what Google’s plans are for those owned properties that get the prime real estate atop mobile search results, such as Google My Business (GMB) and Knowledge Graph (KG). There are five areas/initiatives that should be observed closely, as these could be prototypes for the future of mobile local search. These are: Restaurants in [US city] – Google My Business (GMB) results. Hotels in [US city] – GMB results. [US city] –Knowledge Graph (KG) results. Movies in [US city] – KG results. Tradesmen (or similar) in [San Francisco area] – Home Services results. Some or all (unclear) of the tradesmen pay to be included in this scheme. This will be covered in detail in a subsequent column. While these are likely to come to a Google near you, most are not yet seen, or not seen in their entirety outside the US (or parts of the US). So for the sake of this column we … [Read more...] about Where is Google heading with mobile local search?
This week we have loads of paid search stats and research and news on the latest madcap tinkering by Google. Paid search: John Lewis and Amazon spend the most on UK home décor They must have lovely homes. If you can get round all the boxes and fork-lifts. AdGooroo has published data on paid search advertising for the home décor category in the United Kingdom, examining 500 top, non-branded home décor keywords on Google between January 2015-January 2016. Here are the stats: 4,892 advertisers spent £45.5 million during the period. Department store chain John Lewis led all advertisers with £920,000 spent, followed by Argos (£884,000) and Amazon (£867,000) Amazon led all advertisers in clicks with 2 million during the period, just edging out John Lewis’s 1.99 million clicks An average of 93 advertisers sponsored each of the top 20 keywords and 83 advertisers sponsored each of the 500 home décor keywords studied Summer … [Read more...] about Five of the most interesting SEM news stories of the week
I know, that’s a pretty harsh headline. But it’s true. Some of your AdWords competitors are making more money than you. Whether you’re trying to generate leads, get new SaaS users or make e-commerce sales, there’s an AdWords competitor out there who’s able to spend more than you to acquire new business while also making more money at the same time. But here’s the good news: You can get much more from your modestly sized budget if you’re willing to look at things a little differently. Let’s dig in. 1. You Complain About Lead Quality, but Haven’t Adapted Your Offerings If you have an AdWords campaign that’s serving you well, you may be tempted to pump more money into it. But don’t assume that more traffic = more conversions. Your AdWords traffic is composed of a colorful bunch of people with a different set of needs and dramatically different budgets. There’s nothing you can do to change that. All you can do is adapt … [Read more...] about Why Your AdWords Competitors are Making More Money
Over the last few years, Facebook has been home to the world’s largest internet audience, and 2015 is shaping up to be another major year. When it comes to online marketing and advertising, Facebook has been a very valuable tool for businesses of all sizes and categories. From small companies that manage their own pages to large corporations that employ entire social media departments, Facebook has become the platform of choice in terms of establishing a solid online presence. One of the major reasons Facebook is so attractive and valuable to small and medium-sized businesses is that this is a social network that is very powerful in terms of audience segmenting. In online marketing and social media development circles, this is known as Customer Audience Targeting. Essentially, custom audiences enable advertisers to determine targets for advertising. Custom audiences can be further segmented by age, gender, geographic location, occupation, interest, and others. From a technical … [Read more...] about Building Custom Facebook Audiences for Marketing/Advertising