For the purposes of today’s guide, let’s assume you’ve been ordered to conjure up a granular content performance report for site which has none of the necessary tracking in place. If your initial reaction was to shed a tear and brace yourself for the enormous and monotonous task ahead, fear no more! Today we are going to look at how parts of this process can be automated. … [Read more...] about No data? No problem! Retroactive content analysis in Google Analytics
Where paste google analytics code
If you set a Custom Variable on your webpage then it will essentially sit on your page, waiting for either a pageview to be tracked, or an event to be called. If you set a custom variable on a page and don’t track a page or an event after it, that custom variable will NOT get passed to Google. Sometimes you might not be tracking any events on a page, but you’ll want to set a custom variable. Because of how code is delivered, it’s possible that custom variable might only get generated AFTER the head document. Usually a page can be coded so that these variables can be determined before the HTML is delivered and then you can have the custom variables created in the head of the document as well. Maybe it could theoretically be put in the head, but the developers didn’t build the page that way, and you’re not willing or able to have them redo everything. In those cases you can set a Custom Variable anywhere on the page, and then rather than tracking the … [Read more...] about Where Should The Google Analytics Tracking Code Be Placed?
The data that you gather through Google Analytics is truly helpful, to say the least, especially for websites that are for businesses. This is due to the fact that the data you receive will help you formulate and make smart business decisions that can help you move forward. But, data will always remain as an object that is prone to errors if you are not careful. … [Read more...] about Finding Problems in your Google Analytics Data (And How to Fix Them)
Type your view prefix into column B and the code necessary to select all of the views that begin with that prefix will be generated in column C. There are also options for view suffixes (columns D and E), prefix/suffix combinations (columns F, G, and H), and a string that can be anywhere in the view name (columns I and J). … [Read more...] about Programmatically Add Filters to Many Views in Google Analytics
How can I fix it? Connect with the person managing your tracking implementation. Self-referrals can be addressed through configuring tracking on an untracked company web property (if people can click from your site to it, it should be tracking). Adjustments could also be needed to your cross domain implementation (miss a site?) or even removing instances of utm parameters on internal website links (clicking on utm parameters registers a new session, losing previous referring information). … [Read more...] about How To Find & Fix These 3 Red Flags In Your Google Analytics Data