Nowadays, computer algorithms can be programmed to learn from the data and the inputs that it is fed. Machine learning is set to impact the content marketing industry in exciting ways, in fact, 84% of marketing organizations are now implementing or expanding to AI and machine learning. However, the key question remains – how exactly can machine learning affect the content game? We set to find out the answer to that in our latest #SEMrushchat with special guest, Geoff Colon who is the Communications Designer at Microsoft, and a compelling voice at the intersection of technology and marketing. His insights, along with our other chat participants, on machine learning and its impact on content cannot be missed. Here is what they had to say: Q1. In your opinion, will machine learning be the death of content A/B testing? Why or why not? The AI algorithms that use machine learning can process large amounts of data in milliseconds. In fact, it combines both the speed and … [Read more...] about How Machine Learning is Changing the Content Game Right Now #SEMrushchat Recap
Which content management system should i use
If you are really serious about blogging and want to create blog or website, then you should know all the basics beforehand. CMS or Content Management System is one such important and vital factor that you should choose carefully while creating any site online. Always Remember, a good or bad CMS can make or break your potential sites. You should know which CMS is suitable and comfortable for your work. Every CMS have its own pros and cons that should be considered before you opt for any of them. There are dozens of CMS present which you can choose for your keyword research works when it comes to choosing the best one, you might become little confused. This is the main reason behind writing this detailed guide where you are going to learn about 5 best CMS for blogging in 2017 and beyond. Here in this article you are going to learn about the top 5 CMS for blogging that you can choose in 2017. List of Best CMS for Blogging:- 1. Word Press Write seo friendly blog posts on … [Read more...] about 9 Best Content Management System (CMS) for Blogging
Image via Wikipedia Someone recently asked me how he knows whether to use shopping cart software or a full-blown content management system for a Web site. Does it depend on how large your site is? Does it depend on what kind of content you have? And, most importantly, which one is better for search marketing? These are good questions, so they deserve good answers. You need to start with a definition of a content management system. A content management system, or CMS (as those of us in the know call it), is a way of separating the words and other content you use on each page from its layout and appearance. You might be familiar with the idea of a style sheet (or Cascading Style Sheet--CSS) that separates from your HTML the appearance of your site. Your CSS defines that a heading should be bold, in navy blue sans serif type that is 16 points tall. A content management system takes things one step further, by allowing you to enter your content with the CMS itself supplying much of the … [Read more...] about Do I need a shopping cart or a content management system?
Nowadays, a great many websites are powered by a content management system (CMS) along with a back-end database. And for good reason. It’s too unwieldy to code HTML on a page-by-page basis, as you expand your content offerings to the thousands or tens of thousands of pages (and beyond). Content managements systems to the rescue! But there can be downsides too. My biggest gripe with the content management systems of today is their lack of SEO features. And I’m not talking about meta keywords, which are a complete waste of time. I’m patiently waiting for the day when a CMS-based site can rival static HTML sites in SEO. No bones about it, hand-coded sites offer complete, granular control over each page, and every single tag contained within. That’s real flexibility. Too bad they don’t scale. Therefore, the SEO practitioner is going to need a CMS that will at least be cooperative. Which SEO features should you be shopping for in a CMS? Glad you asked. … [Read more...] about How To Choose Content Management Systems For SEO
Why is it that so much airtime (including by me) is given over at conferences and through blogs to geo-targeting issues—choosing the right domain, sub-domain or folder structure or choosing the right hosting—and yet content barely ever gets mentioned? Now that wouldn’t matter if it wasn’t for the fact that content is, in the end, king just as much internationally as domestically. I don’t mean to imply that geo-targeting isn’t important—see Bill Hunt’s excellent post on the topic. But what is beginning to concern me is the fact that, aside from the occasional mention of duplication, I cannot remember the last time that anyone actually raised a hand to ask me about managing content, at any conference I’ve spoken at—anywhere in the world. Going global questions, in order of frequency In fact, the questions are pretty much the same now as they were when Chris Sherman put me on one of the first international SEO conference panel … [Read more...] about International Web Content Management Is King!
Content management systems (CMS) have evolved over the last decade to become core tools of the SEO trade—or at least platforms on which much SEO work must be based. Sadly, this isn’t so true in the international space, particularly when different languages are involved. Yet the choice of a content management system or approach is often a key step to achieving success. Content management systems can help you succeed with both international SEO and multilingual PPC where they deal with the differences or additions necessary compared with a single-language, single-country system. Sadly, retro-fitting a new system can pose numerous additional hurdles to your international roll-out just when you need to be thinking about other things, such as logistics and how you’ll deliver support. So if you’re specifying a new system now—and have plans to expand internationally later—it’s good practice to include “international” in your … [Read more...] about My Dream International Content Management System
Last November, Chris Sherman highlighted the findings of Forrester research in his article, Forrester Rates The Top Large Search Marketing Agencies. As Chris noted, the Forrester report asked and answered this question: “What are the biggest search marketing challenges you expect to face in the next two years?” Today, I’m convinced the findings were not only accurate, they are especially relevant for retailers. Below are the top three challenges the report uncovered: Integrating search marketing with other marketing Understanding new search engine developments Measuring how search impacts your business’ bottom line First, let’s briefly review what’s happened in search over the past year or so. Facebook Open Graph Search On January 15, 2013, Facebook announced its Open Graph Search, and Danny wrote Up Close With Facebook Graph Search, introducing the search box and its initial capabilities. Initially, I didn’t make the connection between … [Read more...] about Why Local Retailers Should Be Using Open Graph Markup
When you’re publishing content for your client, do you know who’s going to be reading it? Why they’re going to be reading it? What’s going to catch their attention? If not, I highly recommend you continue reading. Without being the insight mentioned above, you are randomly shooting an arrow into open space, hoping it pierces something, somehow. Maybe, if you’re lucky, that arrow will hit something – but chances are, it’ll fall to the ground without having accomplished anything. The amount of content on the Internet is mind-blowing. Some worth sharing, some not worth sharing. Figuring out what content is worth the share or engagement is a question many content marketers struggle with. More specifically, what type of content are your consumers engaging with and sharing? When it comes to measuring the ROI of content, that’s not so easy. The majority of marketers find themselves struggling when trying to measure both success and failure of … [Read more...] about Creating a Content Scoring System
If you have already invested in making your website mobile friendly for Google’s latest algorithm update, then you are ready for the next step: optimizing your pages to load as quickly as possible. Otherwise, all your hard work toward gaining the top rankings in desktop and mobile search will be in vain. How We Know Page Speed Matters to Google In 2010, Google announced that site speed is a factor they take into account for search rankings. Since this revelation, they have introduced specific tools for webmasters to analyze and improve their page load times. First, there is the PageSpeed Insights tool. Enter your website URL and it will show you your speed score for both mobile and desktop devices, plus suggestions on how to fix each of the elements that are slowing your website down. Then there are the Site Speed reports inside Google Analytics. These reports, in the Behavior Section, will show you average times for page load, redirection, domain lookup, server connection, … [Read more...] about Every Second Counts: Why Page Speed Should Be Your Next Focus
Here we’ll take a look at the practice of content syndication and answer a few questions… What is it? How do I get started? How do I find content syndication platforms? Is it helpful for SEO? Please note, this is a new version of our previously published guide to content syndication published in 2013, written by Andrew Delamarter. All the information has been revised and updated. What is content syndication? Content syndication is the process of pushing your blogpost, article, video or any piece of web-based content out to other third-parties who will then republish it on their own sites. Why would I use content syndication? Content syndication is particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience from a more authoritative site. By having your blog content published on The Guardian (for instance) you will be exposed to a much wider audience that isn’t your own, who may then visit you on your own blog. The … [Read more...] about What is content syndication and how do I get started?