An Interview with Jill Whalen Prior to working on the web, what did you do for a living? Before I had my first child, I was a department coordinator at Prime Computer. Mostly I did Word Processing and that sort of thing. I stopped working outside the home in 1987, right before my oldest daughter, Corie, was born. From 1987 to about 1994, I was your basic mom-at-home, which is what I always wanted to be when I "grew up!" When did you first begin working out of your home and what did you do? During some of the years when I was *just* a mom-at-home, I babysat a few neighborhood kids during the day in order to make a few extra bucks. So that would be my first experience with working at home. I also tried selling Discovery Toys for a few months, but that really wasn't for me as I'm not a very good salesperson. Getting the toys for my kids was fun, but I never made any money at it. I have to say that I never really set out to make any real money at home. My husband and I waited to have … [Read more...] about Work at Home Mom Is Acclaimed Search Engine Optimization Expert
Which is intelligent search algorithm
Google representatives have said very little about how the Penguin algorithm works. This means the Penguin algorithm is a more or less a mystery to the search marketing community. However I believe there is enough evidence out there to define what Penguin is and how it works. The purpose of this article is to investigate available clues and begin the process of understanding the Penguin algorithm. Additionally, I believe a patent published by Google in late 2015 that was briefly discussed within the SEO community and quickly forgotten, may be the key to understanding Penguin (more on this later). Some may question the need for this. In my opinion it is literally our business as SEOs to have at least a cursory understanding of how search engines work. This is what our industry has done from day one. No part of Google has gone unexamined. So why stop at Penguin? There’s no point in working in the dark. Let’s throw some light on this bird! What Penguin is… Not Is … [Read more...] about What is Google’s Penguin Algorithm, Really? [RESEARCH]
Innovation velocity in the search world is causing knowledge graphs to become increasingly sophisticated and ubiquitous. In light of that, it is imperative that semantic Web groups and SEO groups maintain a frequent and open communication. The SEO of the future will need to have a strong understanding of how knowledge graphs work - as well as a solid grasp of semantic Web markup - in order to leverage this information for search marketing campaigns. The Knowledge Graph: Things, Not Strings On May 12, 2012, Google launched their knowledge graph, discussing it in a post entitled, "Introducing the Knowledge Graph: things, not strings." The title alludes to Google's continued evolution from a system that understands search queries as groups of keywords ("strings") to one that understands them as references to real entities/concepts/objects ("things"). Schema markup is an effective way for webmasters to denote "things" in a way that search engines understand, though Google has also become … [Read more...] about Leveraging Search Algorithms In A Semantic Search World
In 1998, it was important for the owner of an online business to be listed in Yahoo’s directory. That could bring you enough traffic to be profitable. Today, if there’s any equivalent to that tsunami of targeted traffic, it’s in mobile search. Without a mobile-friendly website, people searching for your products and services on smartphones and other mobile devices won’t find you as easily on Google. Customers decide what to buy, when, and from where — right on their smartphones! Business owners cannot afford to ignore or avoid this trend. So how can you prepare for mobile search? Following are the most frequently asked questions I get about mobile search. This isn’t a step-by-step guide to mobile SEO, but hopefully it should cover some of the more pressing issues faced by business owners in adapting to the shift to mobile. The main objectives of this column are to: Answer popular questions about mobile search and SEO for mobile units. Help you avoid … [Read more...] about Is Mobile Search More Than Just Being Mobile “Friendly”?
These “content thieves” are able to do damage to the original site’s rankings, causing a loss of search visibility, potential sales, and leads. The examples here call into question the effectiveness of Google’s handling of content scrapers. At the moment, Google seems to be unable to recognize the original source of content consistently. This is a real problem for content creators. In advance of Pi Datametrics’ talk at last week’s Brighton SEO conference, we devised a test to see how easy it was to disrupt another site’s rankings by copying their content. In this post, I’ll look at the results of these tests and discuss what publishers can do to combat the problem. Note: these examples are from Google.co.uk. Can Copycat Sites Outrank the Originals? The original idea for the test came when Pi Datametrics noticed the volatility of a client’s search rankings. After some investigation, they found the cause was content thievery. Example … [Read more...] about Is Your Content Working Better for Someone Else?