As with any industry, digital marketing specialists follow a career path designed to foster growth and take on more responsibility. What’s unique about digital marketing compared to other industries is that the field has only been around for roughly 20 years. Thus, the specific path for progression isn’t as defined. In this post, I’ll share my thoughts around the digital marketing career path, including what specific roles should entail and the time frame for advancement. Please note that the career progression I lay out is not absolute. Careers evolve at different paces depending on a variety of factors. This path is simply what I find tends to produce the best, most consistent employees. Entering the industry: 0–3 months For those beginning a career in digital marketing, the first three months are meant for training and getting a lay of the land. Generally, good training programs will be at least eight weeks and include a variety of readings, exercises and the … [Read more...] about Is your marketing career progressing as it should be?
Which marketing career
Want to Make the Internet a Better Place? Join Us. At Stone Temple, we’re always on the lookout for talented individuals with a passion for digital marketing excellence, whether they’re recent graduates or seasoned SEO or content marketing pros. Our clients range from the world’s most recognizable corporate brands to fast-moving start-ups who seek us out due to our groundbreaking research and full range of digital marketing offerings. “This job is my first job out of college and I couldn’t be happier.”We are looking for team members who can: Be proactive in suggesting creative solutions to problems. Utilize their inquisitive nature to question the status quo. Contribute productively to our teamwork-based company culture. Work independently to complete projects on tight timeframes. Take initiative in a fast-paced, entrepreneurial environment. Constantly learn the new skills and techniques that make us an industry leader. “I am constantly being … [Read more...] about Digital Marketing Career Opportunities
And for a while, this was true. But in bike racing, you hit a point where the competition is strong enough that just putting time in the saddle isn't enough to ensure racing well. It's at this point that you have to learn how to train for racing. Learning to race took me several years and many demoralizing races. But it was during this time that I learned one of the most valuable lessons for racing, my professional career and life: If you're not moving up, you're moving back. For racing, this is all about positioning and how to hold your position in the pack and race smart. This is important because the other 99 riders in the group are also trying to do the same exact thing you are: win. Which means that you have to be diligent about monitoring your position, because if you become complacent, your competition will gain an advantage and take your position. Professionally, it's a similar scenario. Every other marketer is trying to do the same exact thing you are: win - attention, views, … [Read more...] about The marketing career advice that no one gave me
There is a talent gap in the market, and digital marketing jobs take 16 percent longer to fill than other postings and show a growth rate of 30 percent over traditional marketing roles. A McKinley Marketing Partners report on 2017 Marketing Hiring Trends revealed that 56 percent of companies plan to hire more digital marketers in 2017. If you take a closer look at the hiring landscape, it’s clear to see that the talent gap directly affects the hiring in digital marketing roles. The most in-demand marketing skills were digital advertising (46 percent), content creation and curation (38 percent), and content strategy (34 percent). But what about the salary of digital marketing professionals? Has the incentive kept pace with the demand? Well, yes. Digital marketing professionals make $7,000 over their traditional counterparts, and according to data collected by Glassdoor, a digital marketing manager earns an average of $77,015 per year. How can professionals … [Read more...] about The Top 28 Digital Marketing Certificate Programs to Enroll
When you were asked, “What do you want to be when you grow up?” very few of us answered “An SEO professional!” as children.Most of us “fell into” this industry somewhere along the way. You always hear an interesting story when you ask fellow SEO pros and content marketers how they got to where they are.For instance, one of my coworkers who do content marketing was a campaign organizer for the Hillary Clinton campaign.My path to content and SEO was through teaching and creative writing.We come from a lot of different places, and that’s a good thing.One of the unique things about building a career in this new field is that many of us have been watching the industry and our careers take shape as we go.SEO & Content Marketing Demand Is HighEvery year, the research team at SEO platform Conductor (disclosure: I work for the company) analyzes job openings, salaries, and backgrounds for SEO pros and content marketers throughout the U.S., UK, … [Read more...] about Job Demand for SEOs & Content Marketers Soars in 2018