As the growth of mobile charges on, mobile search optimization becomes an increasingly important skill for an in-house SEO to possess. If you are an in-house SEO preparing to delve into the world of mobile search, this article is meant to explain what you should know before you begin. Mismatched Data Makes Mobile SEO Harder One of the big issues facing mobile marketers is that there isn’t a universal standard for what “mobile” encompasses — and that makes meaningful comparison of mobile research and metrics very tricky. When laptops were first available, they were considered “mobile” until Web-enabled phones and PDAs became prevalent — then laptops were out, and it was all about phones and PDAs. Enter Web-enabled game-systems, GPSs and tablets, and suddenly the definition of “mobile” became really hard to pin down. Think about it for a second: what really defines “mobile” in your mind? Is it: Size? If so, then phones, … [Read more...] about In-House Mobile SEO — Why Is It So Difficult?
Which seo company is best
There are a huge number of search engine optimization (SEO) tools out there. Creating SEO tools has become a cottage industry, and there are many companies out there making their living by providing tools and data. It seems like a new tool gets launched almost weekly. So, how do you know which ones to use? There are both free and paid tools, and you can spend a fortune every month licensing the paid ones. You can also spend a huge amount of time looking at these solutions, delving into reports, slicing and dicing the data they provide, and being overwhelmed by the sheer volume of data available, rather than working on the tasks that will actually improve your SEO and drive more organic traffic and conversions. Which tools produce the best ROI for your time and money? Some of my favorite SEO tools are below. Free Tools For those just starting out in search engine optimization, there are many excellent free tools available to you. Some of these are tools I would consider the basic … [Read more...] about Tools, Tools Everywhere! Which SEO Tools Are Worth Your Time?
To succeed as an e-commerce retailer, you need to succeed at SEO. No ifs, no buts. The harsh reality is that a reported 80% of e-commerce stores fail. The causes of this range from a lack of investment and poor cash flow to having a website which consumers do not trust, low-quality product photography, and even a lack of traffic. No traffic means no sales, and this ties in perfectly with a poor-performing SEO campaign. That’s not to say that e-commerce SEO is easy. Far from it. To succeed at e-commerce SEO, you need to have in place a team whose abilities span multiple disciplines, including: Technical SEO Copywriting Link Building Content Marketing Conversion Rate Optimization Looking at the requirements in this way makes it a little clearer as to why most e-commerce retailers fail. Competition is fierce in most niches, and it’s no longer possible to rely on a single SEO approach. Having so much talent with one team is expensive, as are agencies who specialize in such … [Read more...] about 10 Reasons Why Your E-Commerce SEO Campaign is Failing
On June 21, Search Engine Journal’s Philippine team had the privilege of attending a one day marketing conference called SEO Summit 2014. I interviewed one of the hosts, Sean Si, about his company SEO Hacker and its humble beginnings. You mentioned at SEO Summit that your company, SEO Hacker, started out as a one-man team before becoming one of the leading SEO companies in the Philippines. Can you share a brief history of your company’s journey? Yeah, sure! I started providing SEO services as a side job in January of 2010–one month before I graduated from college. I studied IT but I was a really bad student because I didn’t like the course to start with. It was fun for me because I love writing and I got to work from home. By March of 2010, I started working at HP. I stayed there just five short months because my SEO side job was turning into a good business. I created the SEO Hacker blog in April of 2010 and wrote everything I’ve been learning about SEO … [Read more...] about Tips of Starting an SEO Company: Interview with Sean Si
Would you hire your traditional printer to make marketing and advertising decisions for your company? Then why would you hire a technology company for web marketing or web advertising? In the defense of many businesses, they do hear the same words coming from both the marketer and the technology company. Both companies use the words “SEO”, “optimization”, “paid search”, and many other terms, which on the surface sound the same. Thus, a business that doesn’t understand the digital medium would not know there is a difference between these two types of companies. Evolution of Disciplines on the Web If I think back 20 years ago when we first put a website together using HTML 0.0 we could bold text, change colors, make text flash and use an animated gif for a mailbox that opened and closed. It was all pretty exciting stuff, at the time. Since then the disciplines have evolved and matured to the point where there are: Technology companies that know … [Read more...] about Is your SEO Company A Marketer or a Technology Company?