Pricing out SEO services can be a challenge for any business looking to invest in their online marketing efforts. It's difficult because there is no one-size-fits-all pricing metric. It seems that, no matter where you turn, you're comparing apples to oranges when it comes to pricing and services offered between SEO companies. Ultimately everything comes down to hours. How many hours are involved in doing the tasks at hand? To figure that, you have to know what's required in order make your site successful. And, that's the rub. When comparing quotes between SEO companies, the price is only a reflection of two things: 1) What services are going to be provided, and 2) How much does the SEO get per hour. Each service will have an estimated number of hours attached to it. Some will be one-time hours, others will be ongoing hours, some tasks will require a lot of hours, and some only a few. Successful SEO requires quite a bit of time. The question becomes, what is "success"? Is it … [Read more...] about What’s that SEO Worth to You?
Which seo company to choose
An effective site search solution can help ecommerce sites drive sales and traffic, but customers’ expectations are high. You can thank search engines like Google—and now Bing—for raising your customers’ search expectations through the roof. You may be working hard on your natural and paid search campaigns to draw visitors to your site. Ideally you will be directing visitors deep within your site to content that is relevant to their query term. However often they won’t land in exactly the right place or they’ll need additional information and if your site search function doesn’t perform well, they’ll waste no time in shopping elsewhere. A survey we conducted found that 73 percent of visitors will leave an ecommerce site within one to two minutes if they don’t find the products they’re looking for, 36 percent of which won’t ever bother returning to the site. To meet consumer expectations, site search continues to evolve, … [Read more...] about How To Choose The Right Site Search Solution
There are a huge number of search engine optimization (SEO) tools out there. Creating SEO tools has become a cottage industry, and there are many companies out there making their living by providing tools and data. It seems like a new tool gets launched almost weekly. So, how do you know which ones to use? There are both free and paid tools, and you can spend a fortune every month licensing the paid ones. You can also spend a huge amount of time looking at these solutions, delving into reports, slicing and dicing the data they provide, and being overwhelmed by the sheer volume of data available, rather than working on the tasks that will actually improve your SEO and drive more organic traffic and conversions. Which tools produce the best ROI for your time and money? Some of my favorite SEO tools are below. Free Tools For those just starting out in search engine optimization, there are many excellent free tools available to you. Some of these are tools I would consider the basic … [Read more...] about Tools, Tools Everywhere! Which SEO Tools Are Worth Your Time?
Picking a new domain name is exciting. The slate is clean. The plans are made. The energy is high. But if you choose the wrong website name, you could be in trouble. Tests show domain names do impact SEO. But how? Is there a wrong way and a right way to choose a domain name for maximum SEO? Here’s what you need to know. Don’t Pick an Exact-Match Domain For SEO newbies, there is the temptation to pick an exact-match domain, or EMD. What is an exact-match domain? An exact-match domain is a domain name that includes the keyword phrase itself. Some people call them Keyword Domains For example, let’s say your new business wanted to rank for the keyword “awesome cheap widgets”. If you chose an EMD, your website would look like this: www.awesomecheapwidgets.com It sounds like a great strategy on the face of it. More keywords, more SEO, right? Not exactly. Back in the day—2012 to be exact—Google noticed that a lot of websites were trying to improve … [Read more...] about How to Choose a Domain Name for Maximum SEO
Whether you’re a startup or just looking to improve your e-commerce store, the first step is make sure you choose the right key performance indicators (KPIs). Knowing what to measure will ensure you know what you need to change or revise for improvement, which is of course critical when it comes to growing an e-commerce business. It is important to keep in mind that KPIs will change based on factors specific to your company, but knowing the right KPIs for your business can help make sure you are not going off track. One of the biggest mistakes small businesses make when it comes to KPIs is they measure everything. But what you’re measuring can’t be “key” if you’re measuring everything, so this can quickly become overwhelming. Having all of this data available through Google Analytics and other platforms is a fantastic resource, but you only need to look at a few key insights to truly measure your performance. So of course the question is simple: How … [Read more...] about How to Choose the Right KPIs for Your E-Commerce Store