There’s a surprising amount to consider with the use of color on your website. Are your colors consistent? Do they match your branding? Are you using strange gradients or bizarre shades in different parts of your site?Most of these questions are pretty niche, but one of them has been coming more and more into the forefront over the last few years. Does using light colored or white text on a dark colored or black background hurt your SEO?A Simple AnswerI’ll go ahead and, unlike most other posts I write, give you a nice and simple answer right off the bat. No, using light text on a dark background is not going to hurt your SEO, assuming you’ve done it right. What does doing it right mean? Well, for that, you’ll have to read the rest of this post, now won’t you?A Matter of UsabilityGoogle has two driving factors behind virtually every choice they make with their search algorithm. The first is confirmation of trust. One of the main goals of the algorithm is to … [Read more...] about Can White Text Against a Dark Background Hurt Your SEO?
White powder on mint leaves
Bango today published a practical, 'how to' white paper on mobile advertising for agencies and digital marketers who want to move into mobile but need some help. The "Mobile advertising for newbies" white paper provides hints and tips on running mobile advertising campaigns and analyzes the approach and results of three real campaigns.The white paper is available as a free download at www.bango.com/whitepaper and is written by mobile guru Peggy Anne Salz who is chief analyst and publisher of MSearchGroove.com.To give marketers the inside track on how an actual campaign works, Bango created a small-scale mobile site called Mobislim (mobislim.wap.com) which is a light-hearted look at slimming diets. Marketers can also visit the accompanying Mobislim blog (mobislim.wordpress.com) to see the three campaigns cited in the white paper. As the white paper is just the beginning of an ongoing investigation into mobile advertising, details of further ad campaigns will be detailed on the Mobislim … [Read more...] about ‘How To’ White Paper on Mobile Advertising
FairSearch, a group of search companies including Microsoft which lobbies that Google is too dominant, has sent a white paper outlining its anti-trust concerns about Google to the 50 state attorneys general in the US. Below, a review and some fact checking of the paper. You'll find the paper here, if you wish to read it directly. I've had a run through today (it's long, 44 pages) and some email exchanges with FairSearch spokespeson Ben Hammer. Here's my take so far. Google & The Monopoly Question The first 10 pages are generally devoted to saying that search is important and that Google has either monopoly power or is dominant in the area. Google would disagree with neither of these conclusions. In the US Senate hearings, even Google chairman Eric Schmidt agreed that Google had such dominance as to be deemed having monopoly power, which means it it has to exercise special care not to be seen as abusive, a limitation its competitors don't have to worry about. For example, much of of … [Read more...] about Does The FairSearch White Paper On Google Being Anticompetitive Hold Up?
It’s one thing to see pictures of Android mascots urinating or references to Edward Snowden on Google Maps, it’s quite another to see it used as a tool of racism. That’s what happened this afternoon as selected racist queries on Google Maps point to the Obama White House. The story comes from several sources but is laid out in the Washington Post. I couldn’t reproduce the all the results being discussed but when I searched on “n— king, Washington DC” the White House is the result. Apologizing for the recent spate of problems, but especially this one, Google offered the following official comment: Some inappropriate results are surfacing in Google Maps that should not be, and we apologize for any offense this may have caused. Our teams are working to fix this issue quickly. Google had previously shut down Map Maker to try and prevent just these sorts of problems and mapspam from arising. But these examples are not related to Map Maker, Google … [Read more...] about Google Maps Lists The White House & Howard University For Racists Terms
Chances are you’ve heard about HBO’s latest hit, Westworld. However, for those of you haven’t, here’s a quick refresher (sans spoilers): The series is based on a 1973 film of the same name that features a futuristic wild west theme park which caters to the dark desires of its wealthy guests. It’s inhabited by highly realistic – and intelligent – robots, and their interactions with the guests allow the show to explore some moral gray areas. When entering the park, guests pick out their own outfits complete with the choice between a white hat or a black hat – a not-so-subtle nod to whether or not they’ll choose to play the hero or villain later on. Marketers face a similar choice when outlining their inbound marketing strategy, specifically when it comes to generating traffic through links. Like guests that enter Westworld, marketers must choose between white hat or black hat link building strategies to elevate their content marketing … [Read more...] about White vs. Black Hat SEO: What is the Difference?