The term “white label” is a buzzword within the digital marketing world.Some quick keyword research reveals that besides Dewar’s Scotch Whisky and Mountain Dew, the name caters heavily to SEO and digital marketing.White label is just a trendy way of saying you have an agency partner that either:Completes work that you sell under your name with no mention of the agency partner, orSells work that you complete under its own name, and does not mention your agency.All names aside, there are many benefits of securing and sustaining white label partnerships – regardless if you’re on the providing or receiving end.To date, nearly 30% of my agency’s revenue is created through white-label partnerships.My agency creates written content – blogs, white papers, ad copy, thought-leadership articles – and sells it to agency partners at a discounted rate.I also barter some services with a few partners, such as providing x amount of blogs for their client … [Read more...] about White Label SEO & Content Partnerships: 7 Benefits, 2 Negatives
White powder under chilli leaves
Brian White worked at Google for over 16 years, joining the company before I started this blog back in November 2002. He worked with Matt Cutts I believe almost his whole time while at Google and fought spam side by side with him and the webspam team all those years. This month, Brian White decided to leave Google. He confirmed so on Twitter telling me "I did [leave Google]. Taking some time to think about other stuff." Here are the tweets: He has been pretty much behind the scenes at Google most of his career. He came to a couple of SEO conference from what I remember. He even tried helping in the forums here and there. But for the most part, he was doing his job behind the scenes.Brian, sorry for the photo, but there aren't many photos of you online and it is what I had...In any event, I do not know what he is doing next - he did join Google a couple years or so before the Google IPO. So he probably doesn't need to work but people like Brian look for challenges that can make a … [Read more...] about Brian White, A Lead Spam Fighter Leaves Google
There’s a surprising amount to consider with the use of color on your website. Are your colors consistent? Do they match your branding? Are you using strange gradients or bizarre shades in different parts of your site?Most of these questions are pretty niche, but one of them has been coming more and more into the forefront over the last few years. Does using light colored or white text on a dark colored or black background hurt your SEO?A Simple AnswerI’ll go ahead and, unlike most other posts I write, give you a nice and simple answer right off the bat. No, using light text on a dark background is not going to hurt your SEO, assuming you’ve done it right. What does doing it right mean? Well, for that, you’ll have to read the rest of this post, now won’t you?A Matter of UsabilityGoogle has two driving factors behind virtually every choice they make with their search algorithm. The first is confirmation of trust. One of the main goals of the algorithm is to … [Read more...] about Can White Text Against a Dark Background Hurt Your SEO?
Editor note: This “anti” post is part of a two-part series about the proposed Search Marketing Code of Ethics, as presented by SEMPO at SearchCongress.org. To read the “pro” viewpoint from Tony Wright and Chris Boggs, click here. This post is not sponsored by any organization or party and was facilitated by the SEJ Editorial Team. Alan Bleiweiss also contributed to this post. His comments are noted throughout. As many of you may already know, SEMPO has proposed that we, as search marketers, meet at a “Search Congress” to discuss the draft and submission of a “Code of Ethics”. Upon first hearing of this, most of us would admit, “Hey, this sounds like a great idea!” I am sure the people who created the concept thought this. We all know there is an issue with unethical practitioners, ones who call themselves SEOs, but in reality are simple con men who found a business vertical that can bring them fast money with little effort. … [Read more...] about SEMPO Code of Ethics: Not So Black and White
For a long time, I’ve had some doctor friends complaining to me that once Google Places changed over to the new Google+ format, all their patients lost the ability to leave anonymous reviews (thus hurting their business and their rankings). They asked me what to do; and I, in turn, asked my fellow SEO friends what to do. No one really had a good answer, except to start leaving reviews on doctor-specific sites like healthgrades.com and vitals.com. That never seemed like a good answer to me, so I kept searching. Even answers from Google staff (in Google Groups) don’t shed much light on the situation: Jumping into this thread to confirm that all new reviews on Google+ Local are tied to a Google+ profile and therefore must be left under a user’s Google+ profile name. We believe that sharing reviews publicly creates a strong foundation for high quality and trustworthy reviews in Google+. Publishing reviews under your Google+ profile name is also a benefit for businesses, … [Read more...] about How To Leave Anonymous Business Reviews In Google+